Friday 24th October Briefing

📝 Summary

• 💬 Community Updates & Announcements: The host greets participants and discusses upcoming schedule changes, mentioning she’ll be away for a yoga retreat but will share written updates and marketing tips in the group.

• 💡 Focus on Building Personal Brand: Emphasizes leveraging personal branding in fitness businesses—encouraging instructors to build a recognizable brand that supports various business ventures.

• 🏋️ Expanding Beyond Classes: Advises instructors to go beyond teaching by offering workshops, retreats, and special events, particularly targeting women seeking community and wellness experiences.

• 📱 Social Media Algorithm Insights: Explains how Facebook’s new algorithm prioritizes interest-based content, meaning engagement and shareable posts now matter more than follower count.

• 📸 Creating Shareable Content: Encourages posting engaging content such as videos, memes, or photos of community events—especially those showing senior fitness or relatable experiences—to maximize reach.

• 🎤 Public Speaking & Community Networking: Motivates fitness professionals to create talks and connect with local groups (e.g., women’s clubs, wellness circles) to expand reach and promote services.

• 🌍 Leveraging Personal Stories: Highlights the power of personal narratives, like overcoming health challenges, to inspire others and attract new clients or speaking opportunities.

• 🧘 Events as AI-Proof Strategy: Suggests hosting real-life events and workshops to strengthen community ties, offering experiences that technology cannot replace.

• 💻 November Online Challenge Idea: Proposes organizing short, simple online programs (like 10-minute workouts or wellness tips) to attract clients and keep them engaged during November.

• 🎉 Celebrating Milestones for Marketing: Recommends using birthdays or anniversaries as promotional opportunities to launch new offers or campaigns.

• 🖼️ Creative Social Media Tools: Shares practical tips like using Instagram collages and nostalgic throwback posts to boost engagement.

• 🔥 Motivation & Energy: Closes with words of encouragement, promoting positivity, consistency, and creativity in business growth.