Friday 8th August Business Briefing the Reformer BOOM

Growth in reformer Pilates market, with new studios opening quickly, often before hiring or qualifying instructors.

Reformer training opportunities are at a tipping point, moving into the mainstream; acting early can secure an advantage.

Studios face challenges running teacher training once open due to busy class schedules.

Consider creating a dedicated training center to meet demand.

AI search now crawls Meta (Facebook, Instagram), increasing importance of optimised online content.

Google will index Instagram and Facebook accounts; use relevant keywords, descriptive alt text, original content, hashtags, and location tags to improve visibility.

Align website, blog, and social media content with target audience keywords for better AI search results.

Blogs should include class descriptions, step-by-step joining guides, instructor bios, and educational posts.

Humanising a brand by showing the people behind it builds trust and connection.

Pricing strategy insights: exclusivity and branding can justify premium prices.

Websites must be regularly updated with blogs and content repurposed from social media.

AI aims to return the best possible results, so credible and well-structured online presence is vital.

Future plans include workshops on optimising content for search with alt text, hashtags, and location targeting.

Encouragement to create short, engaging reels introducing yourself and your services, repurpose them as blog content.