Friday 9th May Business Briefing

🎙️ Morning Introduction & Quick Updates

• Host starts the session early due to personal commitments.

• Introduces the topic: Wins of the Week & Social Media Analytics Review.

• Encourages viewers to share their weekly wins, social engagement results, and business growth updates.

📊 Key Marketing & Analytics Discussion

• Emphasizes the importance of checking analytics regularly to see what content performs best.

• Mentions inspiration from Steven Bartlett’s “Diary of a CEO” and his behind-the-scenes analytics practices.

• Key Metrics to Analyze:

  • Audience retention.

  • Thumbnail reactions.

  • Engagement levels (comments, likes, shares).

• Encourages experimenting with new content styles, especially on TikTok and Reels.

🎥 Content Creation Strategies

• Suggests diversifying social media content:

  • Simple outfit change reels increased engagement significantly.

  • Using a mug as a consistent prop helped with brand recall.

• Advice on Video Tools:

  • Facebook & Instagram favor Reels made with the “Edits” app.

  • TikTok favors videos edited with CapCut.

• Recommends using YouTube Shorts with optimized descriptions and clickable links.

📈 Content Funnel Strategy

1. Top of Funnel (Awareness)

   • Use short, catchy, and fun content.

   • Example: Quick 15-second fitness exercises.

2. Middle of Funnel (Engagement)

   • Provide episodic content to retain viewers.

3. Bottom of Funnel (Conversion)

   • Include clear calls to action.

   • Example: How to join a program or purchase a service.

💼 Corporate & Event Marketing

• Advice on pitching to corporate clients, charity groups, and event organizers.

• Suggested platforms for outreach:

  • LinkedIn (highly recommended for pitching services).

  • Local events, radio, and networking groups.

• Encourages creating a clear list of services you offer (e.g., pilates, wellness talks, silent disco sessions).

📅 Upcoming Initiatives

• Plans to run a local Women in Business Networking Event.

• Encourages viewers to participate more in networking events to grow their businesses.

• Reminder to stay active on multiple social media platforms to maximize reach.

📢 Closing Notes

• Recap of the importance of trying new content styles and analyzing results.

• Encourages feedback on whether to continue providing daily content ideas.

• Wishes everyone a productive weekend and thanks the supporters.