Monday 14th April Business Briefing Marketing & Content Creation for Fit Pros

🎯 Theme: Marketing & Content Creation for Fit Pros

This video is a coaching and marketing strategy briefing focused on how fitness professionals can boost their visibility and income using social media, especially Reels.

🪄 Key Marketing Concepts

• Top/Middle/Bottom Funnel Content

  • Top: Attention-grabbing Reels, trendy music, funny or unusual visuals.

  • Middle: Educational content, tips, relatable personal stories.

  • Bottom: Direct offers, program launches, class promotions.

• Reels Strategy

  • Use short, engaging, multi-scene Reels to “stop the scroll.”

  • Example formats:

    • Three-Scene Reel: One message across 3 locations.

    • B-Roll + Text Overlays: Visual only with on-screen text and detailed caption.

    • Hook Tactics: Hair flip, jump transitions, outfit changes, or performing mundane tasks in fitness gear.

• Importance of Reintroducing Yourself

  • Regularly show your personality to reach new audiences.

  • Algorithms now favor Reels for discoverability.

💼 Business & Offer Ideas

• Easter Extravaganza Sale

  • Example: £10 for 1 week of digital workouts via Facebook group.

  • Use to funnel clients into larger programs after.

• Online Fitness Products

  • Three-tier approach:

    1. Freebie (lead magnet: class or guide)

    2. Low-Cost Trial (£10-£15 challenge or short access)

    3. Core Program (premium class/course offering)

• Use Testimonials & Community Support

  • Mentioned real success from viewer’s Reels generating course sales.

🧩 Practical Reel Tips

• Hooks That Grab Attention:

  • Simple activities: making coffee, ironing, gardening.

  • Funny/quirky transitions: hair flip, jump cuts, wardrobe changes.

• Tips for Shooting Reels:

  • Film short clips with different backgrounds.

  • Combine clips using Instagram’s editing tools.

  • Add captions and bold on-screen text to explain or sell.

📣 Engagement & Encouragement

• Repeatedly emphasizes:

  • Don’t be afraid to look silly—it’s part of standing out.

  • Marketing is a test—try, tweak, and learn.

  • Your product is great—marketing is the missing link for many.

💬 Offers & Community

• Promotes:

  • Fitness Pilates Back Care course (discounted for supporters).

  • Supporter Dashboard with extra resources and notes.

  • Four-week Studio Live membership for daily coaching.