Monday 15th December business briefing

Introduction: Opening greetings, audience engagement, and discussion of weekend activities before diving into business updates and planning content.

Industry Insight – Lagree Fitness:

• Discussion of “Lagree” (sometimes misheard as Lree), a strength-based reformer fitness system originating in the US.

• Description of Lagree as “Pilates on steroids,” focusing on resistance-based, full-body conditioning.

• Mention of upcoming personal visit to a US Lagree studio and reflections on its global franchise expansion.

Event Recap – Fitness Pilates Reformer & Infrared Workshop:

• Review of a recent in-person workshop attended by professionals from across the UK.

• Highlights include practical reformer sessions, networking, and hands-on teaching techniques.

Main Topic – January Program Creation (Part 3 of Series):

• Building a structured January wellness or fitness program using a repeatable model.

• Integration of previous parts (Part 1: idea formation, Part 2: model selection) into a full planning workflow.

• Introduction of a new course format combining all previous sessions into a single accessible resource for supporters.

Model 1 – Educational + Community Focus:

• Three weekly live classes and Q&A sessions.

• Optional wellness talks on topics like sleep, nutrition, and stress management.

Model 2 – Workout-Centered Program:

• Five short workouts (10–30 minutes) per week.

• Wellness tips and one live weekly session focused on women’s health or general fitness.

Program Development Checklist:

• Define program name and branding (example: “January Jumpstart Program”).

• Decide on filming format (live vs. pre-recorded), technical setup, and platform (Facebook, WhatsApp, Kajabi, etc.).

• Establish where content will be hosted based on audience habits.

Pre-Launch Strategy:

• Start marketing early through “digital asset” creation (videos, graphics, emails).

• Outline course modules and class types with clear names and structure.

• Create visually consistent content in Canva with a chosen color palette and typography.

Marketing & Promotion Plan:

• Use email lists, social media posts, and old Facebook or WhatsApp groups to re-engage past clients.

• Offer early bird discounts or bonus content (extra workouts, consultations, or holiday sessions).

• Emphasize urgency through limited spots and a firm booking deadline (e.g., Boxing Day).

Pre-Launch Content Creation:

• Develop both long-form (for blogs and sales pages) and short-form (for social posts and captions) marketing materials.

• Capture “behind-the-scenes” B-roll content of course creation to humanize promotion.

• Share updates regularly on social platforms to build anticipation.

Live Content Strategy:

• Go live daily with mini workouts or value-based sessions leading up to launch.

• End each live session with a short call to action about the upcoming program.

• Maintain consistent visuals (e.g., same outfit or setting) for brand recognition.

Sales Page Essentials:

• Include video introduction, visuals, testimonials, and a simple call-to-action.

• Repurpose the sales page into blog content and distribute it widely (Google My Business, LinkedIn, Facebook).

Homework for Viewers:

• Prepare marketing materials (text, visuals, videos).

• Engage with past clients via email or social channels.

• Commit to daily live or story posts through Christmas Eve to maximize visibility.

Closing Notes:

• Recap of current training offerings (Fitness Pilates Reformer, Hot Infrared Training).

• Encouragement to stay consistent, plan content, and prepare for the “launch” phase in Part 4.