Monday 18th August Briefing Personal Training Models

Supporters library and dashboard use – Discussion about masterclass library and dashboard. Many members prefer replay and transcripts over live sessions. Need feedback to improve supporter membership.

Platform management – Challenges with multiple email accounts causing access issues. Encouragement to contact support for merging accounts if possible. Replay videos and transcripts are stored on the dashboard beyond Facebook’s 30-day limit.

Upcoming updates – Adding two new 30-minute masterclasses to the library. Plans to bring in guest speakers for September to cover websites, tips, and tricks.

Reformer Pilates equipment – Update on folding reformers, their ease of use, and premium offerings in personal training with reformers, especially in rehabilitation and long-term health conditions.

Personal training focus – Breakdown of PT models:

• Online PT sessions (e.g., 30-minute models).

• In-home PT with higher pricing (e.g., £80–90 per session).

• Gym-based PT.

• Reformer-based PT, considered premium due to demand and scarcity.

PT business strategies – September highlighted as the best time for price increases rather than January. Suggestions to design 4–6 week PT packages, offer premium services, and identify niches such as reformer rehab, menopause fitness, or pre/postnatal training.

Community classes – Importance of promoting classes and events early, ideally up to Christmas. Encouragement to package blocks or full-term offers and simplify booking systems to avoid losing clients.

Event planning – Success of themed classes (e.g., aerobics, candlelight sessions). Recommendation to add retreats and wellness events for connection and community building.

Consumer demand trends – Clients seek high-touch, small-group wellness experiences. Midlife women in particular are looking for retreats and unique events. Demand for wellness-focused offerings is growing across all age groups.

Seasonal online programs – Subscriptions are hard to sell, but themed programs (7–28 days) work well in Facebook groups or online formats. Examples: “back care,” “abs challenge,” “back to basics.” Shorter sessions (15–20 minutes) perform best online.

Business planning for September – Divide time into priorities: PT, community classes, events, and online programs. Emphasis on visibility, social media presence, and clear booking systems.