Monday 19th May Business Briefing workout recap, business strategy, and social media marketing tips

🧘‍♀️ Session Overview & Tone

• A lively, motivational Monday livestream aimed at fitness instructors, coaches, and wellness entrepreneurs.

• Combines workout recap, business strategy, and social media marketing tips.

• Heavy focus on community, encouragement, and idea sharing.

🏋️ Workout Recap: Triple Challenge Format

• Three 1-minute intervals focusing on:

  1. Upper Body Dumbbell Strength

  2. Lower Body Balance

  3. Core Activation

• Delivered as part of a barefoot, slow strength routine.

• Highlighted as effective, accessible, and well-received by online group participants.

💡 Business and Marketing Insights

1. What Are You Selling This Week?

• Encouragement to identify your weekly focus: classes, programs, retreats, etc.

• Suggested formats:

  • Short online programs (2-4 weeks)

  • WhatsApp/Facebook challenges

  • Passive content (pre-recorded, evergreen)

2. Seasonal Strategy

• With summer approaching, now is ideal to run:

  • Kickstart programs

  • Summer shape-ups

  • Holiday takeaways

• Create momentum before audience shifts to vacation mode.

3. Funnels and Audience Targeting

• Funnel tips:

  • Use short programs to lead into memberships.

  • Understand different strategies for online vs. in-person clients.

• Focus on solving a specific pain point (e.g., saving time for online users).

📣 Content & Social Media Tips

Funnel Content Structure:

1. Top of Funnel – Fun, engaging reels (humor, relatability)

2. Middle of Funnel – Showcase expertise (teaching clips, workouts)

3. Bottom of Funnel – Clear calls to action (what are you selling?)

Reel Idea of the Day:

• Theme: “Too Busy for Class?”

  • Funny clips showing trivial distractions.

  • High engagement, especially on Instagram.

Pro Tip:

• Use testimonials (screenshots, quotes) in fun ways across content.

🧩 Admin & Systems

• Prioritize weekly newsletters with usable content.

• Consistently update your blog with videos, timetables, and keywords.

• Use AI tools (like ChatGPT) to generate blog tags and keyword suggestions.

• Measure success using Paula’s 3I Rule:

  1. Intent

  2. Implementation

  3. Impact

✨ Final Motivation

• Stay consistent with content even in face of criticism or low engagement.

• Marketing is about visibility, value, and repetition.

• “Keep shining brightly” and keep adapting your strategies.