Monday 21st July Business Briefing Tips for going live

Announcements about short working week and upcoming holiday starting Thursday

Introduction of Gail’s new country restaurant venue in Lichfield for business events

Plans for a content creation day at the new venue, including lunch, outdoor space, gym, golf, and more

Encouragement to explore the venue and potential for future meetups

Example of great social media from Sally Gunnell’s account, including “if I were a beginner” fitness post format

Recommendation to create Reels like “If you can’t do this, do this” to teach modifications

Highlighting Sally’s “hectic week toolkit” as a smart branding strategy for daily habits

Importance of giving social content a framework or name to increase memorability

Suggestion to create “day in the life” clips showing routine activities and behind-the-scenes moments

Examples of “come with me” style content—filming setup and routine actions around fitness work

Encouragement to try voice-over style storytelling using video editing apps

Reminder to use interactive elements (polls, stickers) in Stories to increase engagement

Weekly challenge: go live every day for 5 minutes and repurpose across multiple platforms

Tips for going live: structure with useful content, simple call to action (e.g., comment a keyword), reuse live video as blog or social clip

Case study: 5-day Menofit campaign used lives, ads, and Reels—lives had the best conversion

Reassurance that polished content isn’t needed—authenticity and simple edits are more important

Example of easy transitions using music waves and matched timing

Wrap-up with reminder of content creation day in August, upcoming aerobics masterclass on 16th, and current promo codes

Reminder to prepare content before holidays, like transition videos from home to destination

More than 10 specific content creation strategies shared: Reels, Lives, Stories, Day-in-the-life

3 examples of successful formats: “If I were a beginner”, “If you can’t do this, do this”, “hectic week toolkit”

Live videos yielded highest conversion rates in campaign testing

Timeline includes 3 event mentions: August content day, July 16th masterclass, and final fitness class before vacation