Monday 2nd June business Briefing Launch and promotions for JUNE

📣 Weekly Briefing & Motivation for Fitness Instructors

• Audience: Fitness professionals and online trainers.

• Format: Weekly business and marketing coaching session.

• Tone: Energetic, supportive, idea-driven.

🚀 Launch & Promotion Strategies

• Start June strong with new class or program ideas.

• Emphasis on quick-start options: 4–6 week mini-programs.

• Reminder: Programs don’t have to start on Mondays—consider mid-week launches.

💡 Marketing Ideas for Engagement

• “Welcome Back” Campaign: Target former clients who’ve dropped off.

• Create a warm, inclusive tone in your messaging.

• Use storytelling in posts and videos (e.g., “Have you been away?”).

📱 Social Media Best Practices

• Reel Strategy:

  • Use 5–10 second visually appealing Reels.

  • Combine B-roll, text overlays, and trending music.

  • Include strong captions with keywords.

• Funnel Approach:

  • Top: Trend-based attention-grabbers.

  • Middle: Value-driven expert content.

  • Bottom: Direct sales messaging.

📧 Email & Blog Content

• Send segmented emails to lapsed members.

• Include warm, personal calls to action: “Join us this week!”

• Content creation tip: Use ChatGPT to help write SEO-friendly blog posts.

• Cross-post blogs to Google Business, YouTube, and your website.

🎯 Product & Branding Tips

• Build a branded program identity (e.g., “60 Strong”).

• Focus on specific demographics (e.g., women over 60).

• Consider 4-week packages as an entry point to memberships.

🛠️ Tools & Tech Reminders

• Try “Trial Reels” on Instagram for broader reach.

• Regularly repost and experiment with older successful reels.

• Keep Instagram app updated to access all new features.

✍️ Recap Actions

1. Define what you’re selling.

2. Know who it’s for.

3. Create Reels and email campaigns.

4. Work on blog + SEO to drive long-term traffic.

5. Test and repost content strategically.