Monday 30th June Business Briefing Summer Strategy

New workout protocols: Highlighted the HIT 52 protocol “strength sandwich” featuring 20 seconds cardio, 40 seconds strength, 20 seconds cardio, with HIT pyramid and Monster Minutes as additional options.

Pure Energy Music recommendations: Encouragement to explore Pure Energy Music app, including Resistance 14 for warm-ups and choreography like funk aerobics.

Monthly business review: Advocated for evaluating income streams at month’s end and identifying what to refine or drop for profitability and efficiency.

Summer strategy planning: Urged planning July–August programming early—offering Facebook/WhatsApp-based summer clubs or Netflix-style workout access via websites.

Evergreen product development: Encouraged creation of reusable workshops and passive income options like “holiday takeaway” workout sets for travel settings.

September preparation: Suggested launching early-bird promos and prepping all materials ahead of seasonal business returns.

Community class evaluation: Advised evaluating whether to cancel or revamp low-attendance classes and explore alternatives like outdoor pop-up sessions.

Lead magnet strategy: Shared case of a free 7-day Mailorite program that funneled to a paid 14-day follow-up as a test of conversion success.

Networking insights: Shared lessons from a reformer studio event that demonstrated the power of niche offerings (e.g., sport-specific rehab) and potential physio collaborations.

Health-focused 7-day programs: Advocated for developing targeted micro-courses (e.g., for back pain or frozen shoulder), citing newsletter engagement as validation.

Reel content tips: Encouraged creating June montage reels using CapCut, and testing edits with talking-head overlays and quick-cut features.

Technical reminders: Advised tracking finances, organizing blog posts using video content, and using Instagram captions with strong keywords for Google indexing.