Monday 5th May Business Briefing – Monthly Goals

Todays Business Briefing Notes

🌟 Welcome to a New Month – Let’s Reset and Refocus!

Hi everyone!
Thanks so much for joining me for this special bank holiday business briefing. Whether you’re working today or taking some well-earned rest, I wanted to use this time to give you a big-picture review and actionable ideas to start your May strong.

🛠️ What to Focus on This Month

This is a great moment to check in on your fitness business and ask:

• What needs attention?
• What do I want to improve in May?

You don’t need to do everything at once. Just choose a few foundational areas—like your website, mailing list, or content—and schedule focused time to make real progress.

🔍 Business Check-In: April Recap

Take a moment to:

• Review your income streams: community classes, online programs, PT, etc.
• Look at your outgoings: What are you spending to run your business?
• Evaluate where new customers are coming from: Use your onboarding forms and always ask “Where did you hear about me?”

This data helps you make smart, targeted decisions moving forward.

📣 Marketing, Reels & Visibility

Your visibility matters just as much as your sales! I shared some fun content ideas like:

• The “leggings transition” reel
• The Macarena with weights (brilliant, by the way!)
• Esther’s venue-switching reel using leggings

👉 Scroll with intention on social media—look for inspiration, not just entertainment. These creative, fun reels build your brand personality and keep you top of mind.

💌 Your Mailing List = Your Business Lifeline

Ask yourself:

• Have you set up MailerLite or Mailchimp properly?
• Are you sending consistent newsletters?
• Are you promoting your list regularly?

If you’re stuck, outsource! Get someone from Fiverr or hire a VA to help—your time is valuable, and done is better than perfect.

🧩 Classes, Timetables, and New Offers

Look at your current schedule:

• Are your community classes full?
• Which ones need a refresh, rename, or even retirement?
• What new offers or events can you add in—twilight retreats, summer workshops?

Let’s also talk passive income:
Start creating or repurposing “holiday takeaways”—15–20 minute no-equipment workouts for people to do on balconies, beaches, and holidays. These always sell well!

💡 Monthly Goals & Mindset

• Set your income goal for May. Write it down. Visualize it.
• Check in with your mindset: Are you excited? Or a bit drained?
• Maybe it’s time to book an in-person event like Elevate in June (I’ll be there!). It’s a great way to reignite your spark.

🔮 Industry Trends to Watch

• Reformer Pilates is booming—we’ve added another Level 3 Pilates diploma due to high demand.
• Silent disco workouts are trending—

✅ What Will You Work on?

As we wrap up, ask yourself:

• What area of my business will I focus on this month?
• Do I need help or can I block out time to do it myself?
• What creative content can I share this week?

Let me know in the group what your May focus will be—and don’t forget to share your reels, transitions, and mini ball content with us. It inspires everyone!

Thank you for being here—enjoy your bank holiday and I’ll see you tomorrow at 7:30 AM for content creation ideas! 💪🎉