Monday 7th July Business Briefing Ideas Fest

Monday – IDEAS Fest
Exploring our hybrid model: How can we create multiple streams of income within our businesses that all interlink? Don’t miss this session—expect a TON of ideas and inspiration!

• Reformer Pilates Market Surge

  • Numerous reformer studios rapidly opening in regions like Derbyshire.

  • High cost of setup is common; however, there’s a shortage of qualified instructors.

  • New instructors are in high demand and can command premium rates per class.

• Changing Instructor Dynamics

  • Shift from high-impact classes of the past to low-impact, high-value reformer sessions.

  • Younger instructors seeking higher pay and lower-impact teaching roles.

  • Boutique studios offering better pay and attracting entrepreneurial investment.

• Community and Studio Trends

  • Growing demand for personalized service and community feel in fitness settings.

  • “Cheers Theory”: members want familiarity and personal connection in classes.

  • Big gym chains may lose ground to small, community-focused studios.

• Business Model Evolution

  • Emphasis on hybrid offerings combining online and in-person formats.

  • Encouragement to experiment with pop-up outdoor sessions like silent discos, yoga in the park, or line dancing.

  • One-off events such as Pilates and brunch or short wellness hours are popular and effective.

• Personalized Coaching Opportunities

  • Propose one-to-one coaching over WhatsApp/Zoom using pre-recorded content.

  • Structure: 3-week personalized programs tailored to individual goals.

  • Potential for high-ticket pricing due to personalized nature.

• Event and Experience Ideas

  • Experiences such as Pilates + paddle sessions, golf warm-ups + coffee, and open water swimming are suggested.

  • Promote small, local, experiential events over large, complex retreats.

  • Highlight the importance of building and nurturing community connections.

• Marketing and Social Strategy

  • Use CapCut for fast, effective Reels using trending templates and keywords.

  • Emphasize creating interest before building full programs or hiring venues.

  • Social proof and preview reels help confirm demand for new offerings.

• Revenue and Schedule Management

  • Consider trimming down classes in July–August or running a skeleton timetable.

  • Use pop-up sessions to test interest before committing to full schedules.

  • Maximize income with fewer clients by offering premium personalized services.