Monday 8th December Business Briefing

Introduction and community engagement: Opens with casual greetings and a friendly tone, welcoming new supporters to the group. Encourages interaction and shares a sense of community, acknowledging the busy December period.

Christmas season preparation: Discusses social media timing and personal approach to festive content. Advises delaying Christmas-themed posts until mid-December to avoid “peaking early” and oversaturation.

Post-Black Friday reflection: Reflects on lessons from Black Friday campaigns and highlights the importance of repurposing professional knowledge into profitable digital products like online programs and workshops.

Building a sustainable business model: Emphasizes combining community classes with digital programs, monthly workshops, and retreats for a stable and scalable business. Calls this a “bulletproof model” that withstands economic shifts and technological change.

Integrating AI into business:

• Encourages fitness professionals to embrace AI tools (ChatGPT, Perplexity, Claude, Canva AI, Grok) for administrative, creative, and marketing tasks.

• Suggests using AI for content writing, blog posts, captions, guides, email sequences, and visual material creation.

• Explains how AI agents can automate workflows like sorting notes, emails, and ideas.

Canva and digital content creation: Demonstrates how Canva and AI can drastically reduce production time for ebooks, recipe guides, and workbooks that once took weeks to develop manually.

Content marketing examples:

• Recommends creating simple digital products like “Healthy Christmas Recipe Guides” or “Festive Breakfast Ideas” using ChatGPT for recipes and Canva for visuals.

• Encourages repurposing this content across multiple platforms—blogs, social media, and newsletters—to increase reach.

Lead magnet creation process:

• Generate themed content (e.g., recipes, guides, workouts).

• Design it in Canva.

• Use a landing page to collect email addresses in exchange for the free download.

• Automate delivery through tools like MailerLite.

• Emphasizes this full-circle strategy to build mailing lists quickly.

B-roll and creative video marketing:

• Encourages short, natural, multi-location videos (e.g., “three-part clips” filmed in everyday settings).

• Example: promoting a “Candlelight Christmas” event by recording segments at home, in the car, and while shopping to make posts more engaging.

• Recommends using B-roll footage of daily activities with text overlays for dynamic storytelling.

Social media strategy and intent:

• Every post must have a clear purpose—either to sell, build the mailing list, or engage followers.

• Avoid random posting; instead, use clear calls to action.

• Rotate between sales posts, value posts (tips), and engagement posts (free resources).

Free content strategy:

• Suggests creating downloadable content weekly using AI and Canva (e.g., workout plans, wellness guides).

• Recommends repurposing older workout videos by editing and turning them into new lead magnets.

Full-circle marketing approach:

• Step 1: Create free valuable content.

• Step 2: Use it to capture leads (emails).

• Step 3: Nurture through newsletters and posts.

• Step 4: Transition to paid offers (programs, memberships, events).

• Reinforces that every free or social post should connect to a next-step offer.

Content pillars and consistency: Shares examples from her own content calendar:

• Daily value post (e.g., free choreography notes).

• Business tip post (e.g., content creation ideas).

• Community engagement post (e.g., event photos).

• Blog-based post repurposed across platforms.

Practical creative challenges:

• Challenge 1: Create one free PDF or guide using AI and Canva.

• Challenge 2: Create an Instagram carousel directly in-app using text overlays on each slide (no Canva needed).

• Challenge 3: Produce a short “10-second fix” video (e.g., quick posture or exercise correction).

Closing motivation:

• Encourages daily content creation with intention and automation.

• Suggests filming continuously for B-roll to reuse later.

• Ends with an action plan: post, repurpose, and connect every piece of content to your business goals.