Monday 8th September Business Briefing keyword-optimised blog posts

Session opens with technical setup and sound adjustments before starting the main discussion.

Focus on filling community classes, PT slots, and hybrid offerings as the top business priority.

Emphasis on visibility across AI search tools, not just social media, with websites and blogs as central assets.

Importance of keyword-optimised blog posts and individual class pages for search results.

Recommendations for consistent video content: short form videos, introductions, and weekly posts across multiple platforms.

Geo-tagging posts highlighted as essential for community class promotion.

Advice to reconnect with lapsed members through personal messages, WhatsApp, or texts.

Monday routine suggested: film an intro video, update blog posts, and push content across all channels.

Discussion on free trial classes: mixed opinions, some preferring not to offer them, others finding high conversion rates.

Suggestion to use social media reels and random behind-the-scenes clips to spark interest.

Marketing strategies include nextdoor app, community groups, early bird pricing, and blog-style posts on Facebook.

Strong encouragement to go live regularly on social media to connect directly with potential clients.

Importance of branding: merchandise, videos of venues, and clips of classes to build awareness.

Social media timing insight: early mornings and evenings are most effective for engagement and sales.

Action plan for the week: update website and blogs, post Monday intro video, use geo-tags, repurpose reels across platforms, engage in community groups, and reach out to lapsed members.

Closing notes include invitations to upcoming reformer classes, training sessions, and a content creation day.

Conversion rates from free tasters reported at around 85% in some cases, though many argue against offering free due to poor retention.

Multiple class blocks and courses (six-week Pilates courses, etc.) used as examples for structuring offers.

Social media posting times: high engagement noted around 9–11 pm.

Consistent weekly tasks (blogs, videos, outreach) positioned as essential for long-term growth.