Monday 9th June Business Briefing passive income prep for Summer

Summary

• ☀️ Monday Motivation Kickstart
  Warm, high-energy greeting to start the week with enthusiasm. Hosts engage the audience with upbeat music and personal shout-outs, building a positive, connected atmosphere.

• 📱 Pure Energy App Developments
  Announcement of exciting updates to the Pure Energy app: a three-tier music model including PPL-free, covers by session singers, and possibly original artist versions in future. Encourages fitpros to watch for evolving tools to enhance class quality.

• 🧩 Community Class Strategy
  Advice to streamline in-person community class schedules—identify key days/times that work, drop underperforming slots, and focus on filling the most effective classes. Emphasis on maximising waiting lists and FOMO.

• 🌐 Hybrid Business Model Guidance
  Emphasis on the hybrid model: community classes, online programmes, and live events. Encouragement to balance time and energy across these three income streams weekly, choosing which needs focus at any given time.

• 💡 Online Programme Formats
  Suggested formats: 7-day or 14-day fitness challenges, hosted via Facebook groups or Telegram. Programmes don’t require a full website—can be delivered simply and flexibly.

• 💰 Upsell & Tiered Offers Strategy
  Introduced the idea of two-tier online programmes: basic access vs. premium access with extras like WhatsApp coaching or VIP group interaction. Encourages use of pricing variety and exclusive content as part of sales funnel.

• 🧠 Passive Income Prep for Summer
  Encouragement to prepare summer “takeaway” content and holiday fitness clubs now. These can be automated, passive products while instructors take time off.

• 🎉 June Event Planning Tips
  Recommendation to run small, high-impact, local events (e.g., a summer solstice Pilates & paddle boarding class). Face-to-face sessions suggested for marketing leverage, PR, and testimonials.

• 🎬 Content Marketing via Reels
  Practical tips: use trending audio (e.g., “There She Goes”), create fast-cut montages, show timetables, add captions. Push short video reels to Facebook, Instagram, TikTok, YouTube, and WhatsApp to attract lapsed or new members.

• 🎥 Talking-Head Transitions
  Creative content tips like “tapping” or “knock-knock” transitions in Reels to show programme changes or timetables. Build momentum with simple but personal visual storytelling.