Supporters Briefing Friday 5th September

Session opens with technical setup, audio adjustments, and sharing the live link across platforms.

Discussion around “wins of the week” with participants sharing business and personal successes such as new class sign-ups, flight bookings, and full course enrollments.

Reflection on post-lockdown business evolution, particularly a return to face-to-face reformer training and the shift away from excessive travel.

Emphasis on marketing strategies for community classes and new demographics, including the role of wellness and reformer training.

Recognition of industry changes: midlife women prioritizing health, NHS challenges pushing individuals to take charge, and younger demographics seeking stress relief and community.

Noted growth of wellness retreats, fitness holidays, and community-driven experiences.

Highlight of GLP1 medications for weight loss and the importance of guiding these individuals into sustainable exercise.

Importance of community building, both in classes and online spaces like WhatsApp and Facebook groups.

Discussion of AI and search visibility: blogs, websites, and consistent social media presence as key tools.

Advice on content creation: carousel posts, reels, and CapCut videos as accessible ways to market classes and businesses.

Encouragement to avoid perfectionism in content creation and prioritize consistency.

Review of the “7-day content plan” approach for social media engagement.

Group reflections on business development, client retention, and maintaining motivation.

Preview of upcoming face-to-face reformer masterclass in Lichfield and related events.

Multiple participants shared specific achievements such as three new signups, two fully booked community classes, and 22 people prepaying for a six-week Pilates course.

Noted surge in memberships at a newly opened female-only gym.

Emphasis on long-term retention strategies including mailing lists, WhatsApp groups, and Facebook communities.