Supporters Briefing Monday 1st September New month energy

New month energy – The speaker highlights the excitement of September as a time for routines, resets, and fresh starts.

Consumer culture observations – Discusses TikTok live shopping trends, focusing on P Louise makeup brand and its success in live-stream sales, drawing parallels for fitness marketing.

Marketing language for September – Suggests using phrases like “back to routine,” “reset,” “refresh,” “healthy habits,” and “accountability” in posts and captions to resonate with people returning after summer.

Small reel strategies – Recommends using very short (5–10 seconds) videos with simple overlays to boost reach, regardless of follower size.

Driving traffic to websites – Stresses the importance of blogs as a “digital shop,” offering free resources (like a basic gym program) to attract visitors who may then explore paid offerings.

Case study example – Created a blog with a free beginner gym program linked to a 7-day coaching program. Promoted through short reels and used ManyChat automation to direct commenters to the blog.

Results and engagement – Achieved high engagement (90+ comments) on simple exercise clips, proving that short form content can generate significant website traffic and sales.

Facebook and algorithm priming – Notes that Facebook often promotes content to non-followers if engagement is strong. Suggests using a freebie post to “prime” the algorithm before posting a sales offer.

Importance of a blog – Urges everyone to enable and use a blog on their website for SEO, content sharing, newsletters, and engagement.

Carousel post challenge – Encourages making a carousel with “5 or 6 reasons” linked to services offered (e.g., joining a Pilates class, starting a reset program). Emphasizes including a call-to-action on the last slide.

Tools for carousels – Recommends Canva, CapCut, or Instagram Stories. Notes that carousels perform well on Instagram and can also be repurposed for Facebook, TikTok, and YouTube.

Full-circle marketing – Advises integrating blog, website, email newsletters, and social media posts as part of a cohesive strategy.

Client-driven content ideas – Suggests responding to client requests (e.g., printable timetables, challenges) as a way to deliver value.

Upcoming events – Mentions content creation day in Lichfield and reformer Pilates training opportunities.

£250 P Louise advent calendars sold in bulk illustrate the power of live shopping culture.

91–96 comments on gym program reels show that short, targeted posts can outperform regular content.

Pilates industry worth £1 billion in the UK underlines the opportunity for fitness professionals to position themselves strongly in this growing market.