Supporters Briefing Thursday 4th September Content Pillars

Setup and environment – Discussion about new streaming setup, lighting, and camera angles; feedback from viewers on audio and visual quality.

Community updates – Chat about school term starting, how different regions return at different times, and how this affects class attendance and inquiries.

Social media strategy – Emphasis on capturing small video clips daily to create a content bank; importance of mixing polished CapCut reels with authentic, real-life moments.

CapCut use – Demonstration of templates, AI features, and workflow for creating stylish short videos quickly; recommendation to use logos, text, and pre-chosen music for professional results.

Content ideas for fitness professionals – Encouragement to record snippets of classes, behind-the-scenes setup, and casual daily moments for relatable marketing.

7-day content framework –

• Day 1: Introductory video (who you are, what you teach).

• Day 2: Class focus (highlighting what makes a class special).

• Day 3: Tips for new joiners (what to bring, how to prepare).

• Day 4: Demos (showing exercises or class moments).

• Day 5: Behind the scenes (setup, hall prep, reformer cleaning).

• Day 6: Motivation (stories, personal reflections, encouragement).

• Day 7: Call to action (inviting people to join or connect).

Hooks and presentation tips – Using openings like “I need to tell you the truth” or creative video setups (fridge door, opening hall door) to grab attention.

Examples from community – Praise for members who created engaging videos (e.g., Amanda’s balance and Booit class promos).

Marketing advice – Consistency, emotional connection, and showing personality are key for building engagement and attracting new clients.

Announcements – Upcoming masterclasses and reformer training opportunities; reminder about supporter discounts and staying updated with dates.

7-day framework provides a structured weekly cycle to keep content consistent and varied.

10-minute CapCut editing goal prevents wasted time and streamlines social media workflow.

1-minute intro clips suggested as powerful entry points for new audiences.