Supporters Briefing Wednesday 3rd September Seven-day content plan

• Back-to-school season reflections – The speaker greets supporters, talks about the change of routine in September, and how summer offered time with family and less work.

• Community and motivation – Emphasizes the value of the supporters’ group: sharing ideas, supporting each other, and not competing. Notes that learning is ongoing and no one is behind.

• Content pillars for marketing – Breaks content down into three types: top-of-funnel (fun/engaging), expertise (showing skills and classes), and sales (clear call to action). Explains why all three are vital.

• Importance of call-to-action – Highlights that many posts lack direction. Advises including specific instructions such as “save this,” “comment yes,” or linking to sign-ups.

• Authenticity in content – Encourages showing more personal sides—hobbies, family moments, cooking, pets—to make fitness professionals more relatable and engaging.

• Answering common questions – Suggests turning frequently asked questions into video or post content. Example: addressing if age is a barrier to becoming a Pilates teacher.

• Leveraging AI and search engines – Discusses how AI tools (ChatGPT, Gemini, Google) increasingly influence search. Stresses optimizing websites, blogs, and sales pages with detailed content for visibility.

• Creating digital assets – Recommends producing multiple content formats (videos, blogs, FAQs, social posts) around each offering so AI recognizes authority and directs traffic.

• Analytics for strategy – Suggests using Google Analytics (G4) to track traffic sources and optimize future content.

• Seven-day content plan – Provides a structured weekly posting strategy:

  1. Introduction video

  2. Class focus

  3. Tips for newcomers

  4. Demo video

  5. Client testimonials

  6. Behind-the-scenes look

  7. Motivation/community focus

• Recycling and repurposing – Advises saving videos and reusing them across platforms in different formats.

• Promotions and events – Mentions upcoming content creation day, reformer masterclasses, and teacher training opportunities.

Insights Based on Numbers

• “25 paid up for the new block” shows strong demand and highlights the effectiveness of building anticipation for programs.

• “10 digital courses by Christmas” illustrates a tangible, time-bound content production goal, stressing the power of measurable targets.

• The seven-day structured plan demonstrates how consistency in content creation multiplies visibility across 8–9 digital assets per offering.