Thursday 11th December Business Briefing

Introduction: Kicks off the “Build Your Online Program for January” series. Focuses on helping fitness professionals and wellness coaches design and launch seasonal online programs for the new year.

Core Objective: Establish a repeatable online income model by combining community-based classes with online offerings. Encourages building structured programs that can be launched multiple times throughout the year.

Community Class Strategy:

• Ensure community (in-person) classes are full and consistent.

• Use online programs as an additional income stream once physical class capacity is reached.

• Identify the best times and formats for your local audience.

Seasonal Program Planning:

• Create short, focused programs around key calendar points (e.g., January, March, May, June).

• Programs can be reused, rebranded, and improved each year.

• Benefits include scalability, flexibility, and long-term income potential.

Active vs. Passive Income:

• The first version should be “active” — involve live interaction and accountability.

• Once established, materials (videos, PDFs, workbooks) can be turned into passive, evergreen content.

Platform Selection:

• Facebook Groups: ideal for engagement, easy communication, and community building.

• WhatsApp Groups: suitable for pre-recorded content shared via YouTube links.

• Hybrid Model: use Facebook for content delivery and WhatsApp for chat and accountability.

• Other Platforms: mentions School (by Alex Hormozi), Kajabi, and Thinkific—but notes they can be expensive and add friction for clients.

Choosing the Audience:

• Decide who the program is for: beginners, returning clients, or entirely new participants.

• Recommend targeting beginners or “reset” participants post-holiday season.

• Avoid labeling programs directly as “beginner”; instead use softer terms like “Kickstart,” “Reset,” or “Ease into Fitness.”

Program Themes and Angles:

• Combine fitness with wellness—integrate short exercise sessions with holistic wellbeing content.

• Include topics like sleep, stress management, hydration, nutrition, and habit stacking.

• Example title ideas: “January Jumpstart,” “Ease into Fitness,” “Commit to Get Fit,” “Couch to Class.”

Program Design Details:

• Keep sessions short (10–15 minutes) to encourage completion.

• Plan 3–4 weeks in total, with clear start and end dates.

• Consider weekly structure (e.g., Monday: Walk Fit, Wednesday: Resistance, Friday: Stretch).

• Include one-minute wellness tips and short PDF trackers for accountability.

Content Delivery and Format:

• Decide between live delivery or pre-recorded sessions.

• Live sessions foster energy and interaction; pre-recorded ensures flexibility.

• Suggested balance: 2–3 live sessions per week plus pre-recorded extras.

Marketing and Pre-Launch Strategy:

• Create a “waiting list” or “interest group” immediately.

• Use early posts to gauge interest (e.g., “Who’s ready to kickstart January with me?”).

• Gather emails or WhatsApp group members before finalizing program details.

• Offer early bird pricing and limited spots to create urgency.

• Start pre-marketing now; January programs should be visible before Christmas.

Naming and Branding:

• Keep names short, positive, and motivational.

• Avoid overly technical or intimidating terms.

• Develop a strapline that communicates transformation clearly.

Duration and Scheduling:

• Suggested start dates: 5th or 12th January (can also start midweek).

• Program length: 2–4 weeks depending on target group and goal.

• End date should be clear for participant motivation.

Accountability Systems:

• Include weekly check-ins (e.g., Sunday morning “Wellness Talk”).

• Offer downloadable PDFs or tick sheets for tracking progress.

• Build a sense of community through shared chat and feedback loops.

Pricing Examples:

• Common range: £21–£35 for 3–4 week beginner or wellness programs.

• Example: “Kickstart 26” – £21 for 21 days, WhatsApp support, 3x weekly live/on-demand workouts.

Key Mindset Message:

• Simplicity over perfection—start small, refine over time.

• Programs don’t need to be overcomplicated to be effective.

• Consistent visibility and community interaction are more valuable than elaborate tech.

Next Steps and Homework:

• Choose program title, audience, platform, duration, and price.

• Create a waiting list or pre-launch group today.

• Prepare to finalize tech, filming, and workout structure in the next session.

• Post ideas and plans in community channels for peer feedback.