Thursday 12th June Business Briefing

Summary

• 🎥 Creative Reels That Hook
  Emphasised using eye-catching hooks like “sitting on a fence” or pointing under floating text. Demonstrated how visual intrigue and background space boost viewer retention and engagement.

• 📱 Framing & Text Strategy
  Recommended framing videos with space above the head to allow room for text overlays, emojis, and animated elements—boosting clarity and visual appeal.

• 🧠 Multi-Layered Promotion Plan
  Outlined a detailed structure to plan and promote a 14- or 28-day summer abs program using live and pre-recorded Facebook group content with daily accountability challenges.

• 📈 Marketing Copy Essentials
  Shared writing tips: use long-form captions with emojis, questions that connect to audience pain points, and bold, brief call-to-actions for effective social media posts.

• 🎯 Reel Types & Funnel Use
  Described three reel categories—trending/fun (top funnel), instructional (middle funnel), and direct sales (bottom funnel)—each tailored for specific buyer journey stages.

• ✍️ Content Deployment Strategy
  Suggested pre-scheduling content, posting across 11+ platforms (e.g. Instagram, TikTok, LinkedIn), and utilising WhatsApp, Messenger, newsletters, and blogs for max visibility.

• 🛠️ Digital Asset Building
  Urged creating reusable content blocks, including ab exercise clips, carousels, and hooks, to enhance speed and success of campaign launches.

• 🔁 Consistent Testing & Rotation
  Advocated testing hooks, post timing, video types, and daily “deal” campaigns to iterate and find the most responsive tactics.

Insights Based on Numbers

• 🎬 5-7 sec Reel Hooks: Ideal video duration to immediately grab attention and increase swipe-stopping potential.

• 📆 14–28 Day Program Framework: Flexible for time, effort, and audience engagement with scalable intensity.

• 🌍 11+ Posting Channels: Identified as essential for spreading one message efficiently and widely.