Thursday 14th August Briefing AI tools for business efficiency

Opening and updates – Session began with greetings and confirmation of audio quality. Mention of the FBA program where supporters get access to live sessions and coaching via WhatsApp.

Class attendance trends – Early morning online classes are reported as very busy due to convenience, while evening in-person sessions are quieter in hot weather.

Hybrid business model – Encouragement to evaluate and optimize community classes, focusing on the most profitable and well-attended ones. Suggested trimming less successful sessions.

Opportunities in online programs – Guidance on creating simple seasonal online programs (e.g., 1–4 weeks long) using platforms like Facebook groups with accountability features. Even without a website, payments can be handled manually.

Event planning – Examples of planning local events such as Pilates in the park. Discussion on ease of setup with minimal requirements (insurance and music license). Seasonal or special events (e.g., Christmas candlelight classes) can also add value.

AI tools for business efficiency – Strong emphasis on integrating AI into daily workflows. Key tools mentioned:

• ChatGPT – For blog posts, social media captions, newsletters, brainstorming, and sales copy. Example given where a full-day job was reduced to 20 minutes using ChatGPT and Canva AI.

• Canva (with AI) – For logos, graphics, PDFs, posts, and branded materials.

• CapCut – For video editing, both short-form (Reels, TikTok) and long-form desktop video.

• Jasper AI – For workflows, email automation, and structured content.

• Notion AI – For brainstorming, content planning, and organization.

• Opus Clip – For automatically generating short clips from longer videos.

• Google Gemini – For research, trending topics, and “newsjacking” (e.g., creating content linked to current events such as swimming pool closures).

Blogging strategy with AI – Detailed steps on using AI prompts for effective blogging:

• Ask AI for keywords people use to search for fitness or Pilates.

• Generate blog titles based on those keywords.

• Write SEO-friendly posts tailored to target audiences (e.g., older adults, women over 50, people with health conditions).

• Supplement posts with videos, images, and biographies.

• Share blog links via Google Business Manager to strengthen visibility.

Search optimization – AI-driven search prioritizes relevant, keyword-rich, and consistent content. Frequent blogging and video integration increase visibility and attract inquiries directly through websites.

Final advice – Encouragement to treat AI as a personal assistant. Frequent use builds better outputs as AI “learns” business style and tone. Suggested making blogging a daily or frequent practice to stay ahead of competitors.