Thursday 17th April Business Briefing Reels Strategy, Emotional Hooks & Easter-Themed Content

🎯 Focus: Reels Strategy, Emotional Hooks & Easter-Themed Content

📌 Reels Recap & Purpose

• Reels help increase visibility, boost engagement, and drive sales.

• The community has seen excellent results from recent Reel challenges.

• Emphasis on staying creative and emotionally connected with audiences.

📽️ Types of Effective Reels

1. Walk-Into-the-Room Trend

• Viewers are drawn to clips where you walk into frame.

• Works great for personal branding or showing class intros.

2. POV (Point of View) Reels

• Emotional storytelling: e.g., “She didn’t know this would be her last class.”

• Create connection and comments through nostalgia or vulnerability.

• Add poignant captions and music for emotional impact.

3. Three-Scene Reels

• Film 3 clips in different places (car, door, gym).

• Use a consistent hook and clear call to action.

4. B-Roll Reels

• Background clips (e.g., prepping gear, walking dog, ironing).

• Add overlay text like “Dear Participant…” or motivational quotes.

5. Sales Reels

• Combine trends with offers:

  • “Join my post-Easter Shape Up Challenge.”

  • Use action hooks like walking through a door to simulate an announcement.

🎵 Music & Trends

• Use trending tracks like “Eve’s Dim” for emotional POV reels.

• Following trending audio boosts reach—search by sound to see what’s working.

• TikTok is still the starting point for most trends—great for inspiration.

🧠 Marketing Insights

• Big brands use emotional marketing—small businesses should too.

• Content should serve a purpose:

  • Awareness?

  • Engagement?

  • Conversion?

• Think of yourself as a fitness & wellness media brand.

📲 Carousel Strategy

• Great for:

  • Throwback Thursday

  • Testimonials

  • Class previews

• Up to 20 slides with mix of videos/images.

• End with a call to action (e.g., “Comment TIMETABLE to join”).

🐣 Easter & Community Ideas

• Plan for an Easter Egg Reel Chain:

  • Pass a virtual egg to other instructors.

• Post Easter-themed quotes, trends, or POVs.

• Use the moment to connect deeper with followers.

✅ Daily Challenge

• Create:

  • A POV Reel

  • A Carousel Post

  • Use “Throwback Thursday” for inspiration

• Tag the coach for feedback and visibility in the group