Thursday 18th September Briefing Autumn Equinox and National Fitness Day

Opening greeting and community check-in with participants, discussion of classes and engagement.

Emphasis on the importance of marketing, building brand visibility, and leveraging AI for admin tasks.

Highlights from Menofit updates, including positive feedback and participation.

Case study: setting up Trustpilot reviews boosted local fitness business visibility.

Encouragement to maintain social media activity consistently, even when business is doing well.

Advice on offering multi-month packages and locking clients in ahead of seasonal slowdowns.

Focus on lifestyle medicine as a strong theme for October, particularly menopause awareness.

Upcoming opportunities:

• September 22nd (Autumn Equinox) as a chance for themed masterclasses (yoga, Pilates, relaxation).

• September 24th (National Fitness Day) as an occasion to run special promotions and events.

Introduction of “versus” (V) class concepts, combining contrasting modalities (e.g., strength vs. stretch, high vs. low, cardio vs. kettlebells).

Encouragement to keep choreography and exercises simple, allowing clients to explore new modalities.

Music recommendations: Pure Energy and MX Fit for interval training or thematic classes.

Reminder that fusion and versus formats are popular and effective at keeping classes fresh.

Guidance for running equinox events: planning, creating graphics, using AI for scripts, and including relaxation/breathwork.

Advice on marketing such events quickly with videos, social posts, newsletters, and photos.

Stress on keeping social media fresh and innovative by tying into cultural or seasonal events.

Encouragement for funnel programs and special events to attract new clients.

Final reminder about reformer classes, teacher training, and the upcoming summit.

Dates emphasised: 18th September (briefing), 22nd September (Autumn Equinox), 24th September (National Fitness Day).

Multiple examples of “10-minute” class formats (10 minutes kettlebells, 10 minutes cardio, 10 minutes kettlebells).

Six lifestyle medicine pillars highlighted as a framework for October’s content.

Seven existing masterclasses mentioned as part of broader offerings.