Thursday 20th March Business Briefing Generating Leads & Sales from Email Funnels

This video is Part 3 in a series teaching fitness professionals how to effectively use email marketing tools (specifically MailerLite) to grow their business. RH continues building on previous lessons, explaining how to turn social media followers into paying clients through structured email funnels and lead magnets.

Recap of Previous Lessons

• Part 1: Setting up an email list from physical or scattered digital records using spreadsheets.
• Part 2: Creating landing pages and forms in MailerLite to gather leads.
• Automation: Triggering emails to send free resources after someone signs up.

Today’s Focus – Generating Leads & Sales from Email Funnels

Step-by-Step Strategy

1. Identify Your Offer
   • Online memberships
   • Fitness Pilates (in-person or online)
   • Personal training sessions
   • Short programs or workshops
2. Build Your Ideal Client Profile (Avatar)
   • Example: Women 50+, interested in strength training, used to enjoy fitness classes in the 90s.
   • Think about their questions, pain points, goals.
3. Create Freebies to Attract Leads
   • Free videos, PDFs, or guides related to your services.
   • Examples: “Free Pilates Class,” “Personal Training FAQs,” “Healthy Habits Email Challenge.”
4. Set Up Email Collection & Automations
   • Use MailerLite to:
     • Create a subscriber group.
     • Build and connect a form.
     • Set up automation to send the free resource.
     • Add them to a nurture sequence or newsletter list.
5. Promote Freebies via Social Media
   • Use Reels or posts inviting followers to comment a keyword to receive the freebie.
   • Manually or automatically respond with the sign-up link.

Advanced Tips & Marketing Psychology

• Nurture Sequence: A series of emails educating the lead before a sale.
• Segmentation: Track interests by separating subscribers by offers (e.g., Pilates vs PT).
• Delayed Conversion: Some leads may sit on the list for months before converting.

Tools and Insights

• MailerLite vs Mailchimp: Similar functionality; MailerLite praised for ease of use.
• ManyChat: Tool for auto-replies on social platforms, but can be expensive.
• Google Business Suite: Add lead capture links here for passive sign-ups.

Final Thoughts & Encouragement

• Freebie Strategy: Constantly test different freebies weekly to see what resonates.
• Patience Pays: Leads may binge content before converting.
• Email is Crucial: Social media reach is inconsistent—email gives more control and consistency.

Special Announcement

• A Compendium of Health Conditions Workshop is launching at 12:00pm today, focusing on managing common conditions like arthritis, sciatica, frozen shoulder, etc., within fitness classes.