Thursday 27th February Business Briefing

Morning Check-In & PerformX Recap

Good morning, everyone! If you’re watching on the replay, welcome! I’ve got loads to share today.

• I went to PerformX Expo yesterday—it was packed!
• I taught a class in the expo and had great conversations about the future of fitness, including:
  • AI in personal training
  • New fitness equipment & apparel
  • Where Group Exercise (GroupX) is heading
• Today, I should be heading back for another session!

Let me know in the comments—do you think GroupX is shrinking? Are you seeing fewer classes in gyms?

The Decline of Group Exercise & Fitness Education Events

One of the big discussions was about how GroupX participation is shrinking, while personal training is growing.

• Many gyms are removing studio spaces due to “dead space” during off-peak hours.
• Blackpool and other fitness conventions are getting smaller, with fewer education sessions.
• Travel and ticket costs are making it harder for people to attend in-person education events.

Do you still go to fitness education events, or do you get all your learning online now? Let me know!

Trends in Fitness & Wellness

A few key trends stood out at PerformX:

• Wellness & Recovery – More focus on mental health, stress management, and recovery techniques like ice baths & sauna therapy.
• AI & Fitness – AI tools are changing personal training, but what about GroupX?
• Sober Socializing & Wellness Events – More people (especially menopausal women) are ditching alcohol and looking for healthier social activities.
• Coffee Shop Raves – This trend is huge! Alcohol-free morning raves with DJs, matcha tea, and fitness elements—such a cool idea!

What new trends are you seeing in your classes or community?

Events & Workshops – What Would You Attend?

Would you come to a fitness brunch, retreat, or wellness event?

• Many people don’t want to travel into London due to cost.
• Regional events don’t always get enough sign-ups.
• Shorter morning or afternoon events might be a better fit.

Let me know—would you attend a FitPro networking event?

Using Google Forms for Business Growth

If you’re not using Google Forms, you’re missing out! It’s perfect for:

• Client check-ins
• PAR-Q forms
• Feedback collection
• Tracking business inquiries

I created a Supporters Form—fill it out today to see how it works!

Streamlining Business Operations & Onboarding Clients

If you’re getting lots of DMs and emails, you need a system!

Step 1: Automate Inquiry Responses

• Identify the top questions people ask.
• Save pre-written answers in your Notes app or create an FAQ page.
• Use voice notes for a personal touch.

Step 2: Automate Client Bookings

• When someone books a class, send an instant welcome email with:
  • Class details
  • What to bring
  • Health & safety info
• Use Google Forms for onboarding.

Step 3: Follow Up & Build Loyalty

• After a client’s first session, send a follow-up message:
  • “Thanks for coming! How did you feel?”
• Regular check-ins turn one-time clients into long-term customers.

Do you have an onboarding system, or is it manual? Let me know!

Downloading & Repurposing Facebook Live Videos

Facebook is deleting old Live videos in June!

• Download your videos ASAP!
• Store them on a hard drive or upload them to YouTube.
• Repurpose old content into reels, challenges, and lead magnets.

If you use StreamYard, you can now automatically generate AI-edited clips! So cool!

Final Thoughts & Next Steps

• Fill out the Supporters Form and try using Google Forms for your business.
• Think about streamlining your onboarding process—what’s working for you?
• Let me know—would you attend more fitness networking events?

I’ll be back tomorrow with more insights—thank you for being here! 😊