Thursday 7th August Business Briefing blogging and facebook organisation

Recommended music resources: Aero Energy for upbeat classes and HIIT 53 for varied protocols.

Example workout idea: Four exercises in a sequence (e.g., kettlebells, weights, bands, bodyweight), then reverse order.

Upcoming events: Content Creation Day in Staffordshire and Retro Masterclass in Nottingham.

Blogging emphasis:

• Add a blog to your website if you don’t already have one.

• Write step-by-step posts for each class or service you offer.

• Include detailed class breakdowns (warm-up, main section, cool-down).

• Use relevant keywords for AI and search optimization.

AI tools: ChatGPT, Claude, Grok, and others can speed up blog writing and content creation.

Social media changes:

• Instagram’s “edits” app prioritization for reach.

• New repost feature for reels.

• Sound effects option to highlight video points.

• Insights updates to track audience engagement more effectively.

Monetisation tips:

• Requires tax information submission.

• Only works with royalty-free or royalty-sharing music, not commercial tracks.

YouTube strategy:

• Upload all short-form and long-form content.

• Group related videos into playlists for better retention.

• Share playlist URLs to guide viewers through series.

Facebook organisation: Create playlists for reels and videos to keep viewers engaged longer.

Priority actions suggested:

• Focus on building out your blog.

• Analyze insights to refine social media strategy.

• Expand YouTube presence with organized playlists.