Thursday 8th May Business Briefing move beyond static talking videos

🌅 Morning Greetings and Community Check-In

• Warm greetings to community members by name, fostering a close-knit vibe.

• Casual conversation asking, “What’s new in your world?”

• Music and lighthearted banter set a positive tone for the day.

📣 Announcements and Upcoming Events

1. Bristol Special Event (Wild Legs Revive)

   • Date: Saturday, 5th July

   • Price: £30 (Early Bird ends tomorrow).

   • Variety of classes; attendees can inquire in the comments.

2. Elevate London Event

   • Host and other fitness influencers attending.

   • Date and ticket price discussed (around £70).

   • Encouragement to join for great talks and networking.

3. Fitness Pilates Event in Nottingham

   • Only 10 tickets left.

   • Potential for a reformer course depending on equipment availability.

   • Friday evening meetup planned for attendees.

📱 Social Media and Reels Discussion

• Heavy emphasis on using reels to grow online visibility.

• Encouragement to move beyond static talking videos:

  • Use trends, hooks, and transitions.

  • Experiment with becoming “actresses” to engage audiences.

• Example: Chantel’s viral reel showcasing the challenge of motivating people off the sofa to attend classes.

• Highlighted how small efforts in reels can produce big marketing results.

🎬 Content Creation Tips

• Introduced easy-to-create reel ideas:

  • Transition from sitting on a sofa to being active outdoors.

  • Black and white to color transitions using simple editing tools like Canva and CapCut.

  • Using props like mugs for quick costume changes.

• Discussed leveraging B-roll and behind-the-scenes content.

💡 Tips for Reviving Online Memberships

1. Use Weekly Themes/Challenges

   • Example: “Old School Week” with LBT, aerobics, and step classes.

2. Offer Flexible Pricing

   • Options for weekly, monthly, and yearly memberships.

   • Trial offers: 7 days for £10.

3. Community Building

   • Online members should feel seen and valued.

   • Encourage using testimonials and real feedback to showcase success.

4. Focus on Social Proof

   • Collect reviews, create testimonial reels, and leverage Google/Trustpilot.

🏢 Corporate Wellness Opportunity

• Encouragement to explore corporate wellness teaching.

• Actionable tip: Post on LinkedIn or social platforms asking for corporate contacts.

• Mentioned that existing personal contacts can open doors faster than cold calls.

✅ Key Takeaways

• Focus on engaging, story-driven social media content.

• Community and personal connections are central to business growth.

• Revive online memberships with creative marketing, flexibility, and strong community interaction.

• Explore corporate opportunities for additional business growth.