Tuesday 10th June Business Briefing Hook reels and B roll

Summary

• 🧠 Focus as the Day’s Theme
  The host opens with humour and self-awareness about being distracted, framing “focus” as the central message. Encouragement to stay present and productive during the busy summer period.

• 🎵 Using Trending Audio Effectively
  Multiple examples (e.g. Emma’s “knocking reel”) are shared to illustrate how fitness professionals can use trending audio clips on Instagram for engagement. Audio can be saved and reused via the “Edits” app or directly on Instagram.

• 🎥 Reel Creation Techniques
  Instruction given on syncing music to movements using waveforms in edit apps. Tips on positioning music crescendos to match visual cues, making videos more polished and engaging.

• 📲 Simple, Impactful Reels for Courses
  Suggestions to film short, simple clips of exercise demos with text overlay and CTA (e.g., “Comment FP for booking info”). These clips act as hooks to direct viewers to read detailed captions.

• ⏳ Understanding Viewer Timing & Booking Trends
  Encourage scheduling Reels in the evenings (8pm–midnight), when viewers are most likely to engage and book. This strategy is ideal for instructors who finish work earlier and don’t want to be online late.

• 🎬 B-Roll Content Stockpiling
  Instructors are encouraged to film day-to-day clips like pegging washing or gardening to use later. A “B-roll” folder in the phone becomes a valuable resource for quick content generation.

• 📱 Trial Reels Strategy
  Trial reels (visible to people who don’t follow you) can be reposts of previous content. Up to 25 can be published daily. Saves time while boosting visibility.

• 🔁 Reel Performance Across Platforms
  Strategy to post Reels on Instagram first (to control formatting) and then push them to Facebook where they tend to perform better. Notes on removing underperforming Reels from the main grid and using them only for trial audiences.

• 🧲 ‘Hook’ Reel Example with Text Transitions
  Describes a “walk under text” concept for Reels as a visual hook to engage attention. Example given for promoting social media help or online programmes.

• 💡 Online Programme Launch Prompt
  Call to action: now is the perfect time to launch a simple 7- or 14-day programme (e.g. “Fab Abs”, “Menofit Beat the Bloat”). Facebook group delivery is suggested, requiring no website or tech—just enthusiasm and planning.

• 📈 Booking Psychology Explained
  Encouragement to launch quickly as audiences are actively preparing for summer and are ready to join programmes—especially when they’re motivated by impending holidays.