Tuesday 12th August Briefing Social Media Hooks

Discussion on lack of engagement on Facebook business pages and the importance of content variety, including reels, polls, questions, and blog posts.

Advice to review analytics to identify posts that get the most engagement and replicate similar formats.

Importance of B-roll footage for quick content creation when time is limited; suggestions for filming everyday activities or exercise clips.

Explanation of “hooks” in short-form video: bold, curiosity-evoking text on-screen paired with captions to draw viewers in.

Examples of effective hooks:

• “If I was starting [topic] again, I’d do this…”

• “This might be controversial but…”

• “I can’t believe I’m sharing this but…”

• “This is what I’ve learned after [X years] of [experience]”

• “Here’s why [myth] isn’t true”

• “Here’s why I disagree with…”

• “Breaking news” and “New launch”

• “Things that went wrong this week”

• “Don’t start your day without…”

Encouragement to use trending audio, large readable text, and AI for caption refinement while keeping personal tone.

Use of ManyChat to automate responses and deliver lead magnets (e.g., free guides) when viewers comment keywords.

Strategies for building email lists, engagement, and audience through free resources and automation.

Timing content around seasonal business patterns, such as pre-launching September programs in August.

Reminder to repurpose content across multiple platforms (Instagram, Facebook, YouTube, blogs, LinkedIn) for maximum reach.

Closing updates on upcoming events, reformer studio setup, and training courses.