Tuesday 15th April Business Briefing Reels & Content Strategy for Fit Pros

🎥 Reels & Content Strategy for Fit Pros

• Encouragement & Motivation:

  • Celebrates participants creating creative, engaging Reels.

  • Reels using daily tasks (e.g., pegging out washing, outfit transitions) are doing well.

• Why Reels Matter:

  • Increase reach and engagement.

  • Build personality and connection with audience.

  • “You’ve got to keep doing it” to see long-term gains in business visibility.

🔁 Funnel Framework: Top / Middle / Bottom

• Top of Funnel (TOF):

  • Eye-catching Reels (hair flicks, outfit changes, humor).

  • Use trending audio and quirky visuals.

• Middle of Funnel (MOF):

  • Educational videos and personal stories.

  • Calls to action like free 5-day challenges or class previews.

• Bottom of Funnel (BOF):

  • Direct offers and sales pitches.

  • Testimonials and transformation stories.

🎬 Reels Tips & Tactics

• Hook Ideas:

  • Simple gestures (e.g., tying shoelaces, rolling out a mat).

  • Speak while doing something = more engaging than standing still.

• Reel Formats:

  • Three-scene or three-background Reels.

  • “Day in the Life” compilations.

  • Voiceover or captioned clips showing a full day or class setup.

• POV Trend:

  • “POV: She doesn’t know it yet…” concept.

  • Combine a before/after journey into one relatable Reel.

🖼️ Carousel Content Strategy

• What It Is:

  • Instagram carousels with short 5-second video clips.

  • Each slide shows a stretch, tip, or testimonial.

• Execution:

  • Film 5–10 moves (e.g., stretches with a strap).

  • Add text overlays and captions for each.

  • Final slide = call to action (e.g., “Join Studio Live”).

• Tools & Tips:

  • Use Bluetooth remotes to speed up filming.

  • Add voice or captions using tools like Rode mic.

💬 Audience Interaction & Ideas

• Highlights viewer Reels and gives feedback (e.g., blow-drying hair, gym bags, etc.).

• Encourages creativity: use client testimonials or past transformations in carousels.

• Suggests editing tips and niche ideas (e.g., hip stretches, online classes).

📣 Final Thoughts & Challenge

• Reiterate that consistency and experimentation with Reels are key to success.

• You are now your own “media company”—create content that mixes formats and hooks.

• Today’s challenge: create a video carousel or a POV-style Reel.

• Keep tagging and posting in the group for shared inspiration.