Tuesday 16th December business briefing

Introduction: Welcomes the audience and reviews engagement from previous sessions. Encourages reflection on social media reach and consistency of posting.

Key Discussion – Social Media Strategy:

• Algorithm visibility is currently low; frequent and consistent posting is essential.

• Five-minute live workouts generate the most leads, engagement, and mailing list growth.

• Reposting recorded lives multiplies reach across platforms like Facebook, Instagram, and YouTube.

• Encouragement to overcome self-consciousness and prioritize visibility over perfection.

Examples of Effective Strategies:

• Daily “micro sessions” (e.g., mobility or back exercises) work well for visibility and authority.

• Case study of Sophie from Active Rainbow who built a 350,000+ following through daily seated routines, now working with Mr. Motivator’s fitness team.

• Consistency and routine are identified as “anchor marketing” methods.

Content Ideas for Lives:

• Short themed routines such as five-minute stretches, posture tips, or simple strength combos.

• Seasonal series (e.g., Christmas Stretch Series) to maintain freshness.

• Clips from existing classes can double as live or short-form content.

Recap of Online Program Planning (From Previous Briefings):

• Step 1: Define your January program topic and theme.

• Step 2: Decide on hosting platform (Facebook, WhatsApp, Kajabi, etc.).

• Step 3: Select model type—

  • Model 1: Three 30-minute classes per week plus wellness talks.

  • Model 2: Daily 10-minute sessions with one-minute wellness tips.

Program Design Considerations:

• Determine program length (4–6 weeks typical).

• Set price point based on desired volume and personal workload (suggested range £37–£97).

• Mix live and pre-recorded sessions depending on tech comfort level.

Creating Wellness Content:

• Incorporate educational elements like daily wellness tips.

• Suggested wellness topics include:

  • Improve sleep (e.g., reduce screen time, magnesium baths).

  • Nutrition and hydration basics.

  • Stress and nervous system regulation.

• AI tools like ChatGPT can assist in generating 50+ wellness ideas quickly.

Pre-Launch and Marketing Strategy:

• Begin pre-launch marketing immediately, especially in low-visibility months like December.

• Create and store “digital assets”: reels, carousels, Canva graphics, photos, and B-roll.

• Mix spontaneous content (live reels) with scheduled posts.

• Save and repurpose content in apps like Edits to ensure consistent branding.

Social Media Trends and Tips:

• Use trending music carefully—licensing issues may flag content but generally only generate warnings.

• Experiment with different colors, styles, and video intros for higher engagement.

• Leverage Instagram’s playlist linking feature for connecting related reels.

Sales Page Optimization:

• Include strong visuals and clear structure: title, inclusions, price, bonuses, and call to action.

• Add a short “talking head” video explaining the offer and program details.

• Keep layout simple and branded consistently with social media content.

• Example shared: “Mindful Mobility” page with clear layout and early bird offer.

High-End Offer Concept – One-to-One Programs:

• Transition from group model to premium, tailored “one-to-one” online coaching offers.

• Clients pay for personalization, accountability, and access—not just content.

• Suggested structure:

  • Initial consultation and goal setting.

  • Customized workout plan or wellness blueprint.

  • Weekly check-ins via Zoom or WhatsApp.

  • Limited availability (3–4 clients) for exclusivity.

• Example price points: £40 group vs. £199 one-to-one four-week package.

Integration into Business Model:

• Combine multiple revenue streams: group programs, one-to-one coaching, workshops, retreats, and online activations.

• Build a tiered service menu with low, mid, and high-ticket options.

Closing Remarks:

• Final encouragement to take action and implement strategies discussed in the four-part series.

• Promotes upcoming events: Fitness Pilates Reformer (online and in-person) and Hot Pilates day.

• Teases follow-up workbook containing all session notes and planning templates.