Tuesday 16th September Briefing content Buckets

Opening notes – Informal chat with attendees, checking in on weather and audio, then moving into social media topics.

Social media balance – Emphasis on creating a mix of content types: not just sales, but also trends, educational posts, behind-the-scenes, and positive community-focused updates.

Positive online space – Encourages fitness professionals to use their platforms as a source of positivity and community connection, beyond workouts alone.

Trending content – Suggests using the “Unfortunately I love…” trend with Rocky Mountain Way soundtrack. Simple B-roll with text overlay worked well, generating over 12,000 views and high engagement.

Carousels – Carousels perform strongly on Instagram but not Facebook. Recommends adding a motivational or sharable quote in the middle of promotional carousels to increase engagement.

Content buckets – Outlined several categories of social posts:

• Educational (exercise tips, stress management, sleep advice).

• Motivational quotes or memes.

• Behind-the-scenes glimpses (setting up for classes, personal moments).

• Client stories and testimonials.

• Personal journey/brand story.

• Promotional posts for classes or courses.

• Trending/viral content adapted for fitness audiences.

Content tips – Fill phone with B-roll clips for future posts, create vlogs or day-in-the-life stories, and experiment with transitions (empty to full studio, opening doors, etc.).

Engagement hacks – Use geo-tagging for local class visibility, mix sharable graphics with motivational quotes, and balance sales with value-driven posts.

Event reminders – Promoted upcoming Christmas content creation day on 28th November, reformer masterclass sessions, and Menofit training update.

12,500 views – Example of reach from the Rocky Mountain Way trend video.

6 content categories – Provides a structured way to diversify posts and avoid repetition.

28th November – Next content creation event scheduled.

2 reformer class times – 1:30 PM still open, 3:30 PM fully booked.