Tuesday 17th March briefing Canva AI Blog and Youtube

Download example onboarding studio live presentation here

Download example onboarding A4 here

Core Strategy: Blog + YouTube = Lead Generation Machine

• Combine SEO blog posts + short YouTube videos on the same topic

• This increases visibility on both Google and YouTube (both are search engines)

• Embed the YouTube video inside your blog for a “double impact” content asset

 Step-by-Step Content System

• Use AI (e.g., ChatGPT) to:

  • Generate SEO-friendly blog titles

  • Write keyword-rich blog posts

• Create a short video (30–60 seconds) matching the blog topic

• Upload video to YouTube:

  • Use the same title as the blog

  • Add captions (can do this natively in YouTube)

  • Paste blog text into the video description

• Embed the YouTube video into your blog post

 Why This Works

• AI + search engines match your content to user searches

• Helps you become more “discoverable” online

• Builds authority across:

  • Website

  • YouTube

  • Social platforms

• Over time, creates consistent inbound leads (not instant, but compounding)

 Content Repurposing (Key Time-Saver)

From one blog + video, create:

• Instagram posts

• Carousel posts

• Facebook posts

• LinkedIn content

• Email newsletters

• Tip: Ask AI to convert blog into social captions or carousels

 SEO Focus

• Use specific, keyword-rich titles (e.g., location + service)

• Example: “Beginner Reformer Pilates Classes in [Location]”

• Works for:

  • Local businesses

  • Online services

  • Fitness, coaching, etc.

 Social Media + AI Search

• AI tools now also scan social platforms (Meta, etc.)

• Posting the same content across platforms strengthens your search presence

• Consistency across channels = better ranking

 Quick Win: Carousel Posts

• Simple Canva carousel posts still work well

• Focus on:

  • Strong hook/title

  • Clean, bold design (not overly fancy)

• Example result: 4 leads from one simple post

 Efficiency Mindset

• Entire process can take 15–20 minutes per piece

• No need for expensive SEO agencies

• Goal: volume + consistency over perfection

Key Takeaway

• Most people struggle not because of poor content—but because they are not searchable enough

• This system builds a repeatable, scalable content engine that drives leads automatically over time