Tuesday 18th March Business Briefing The Power of Email Lists for FitPros

📧 The Power of Email Lists for FitPros

• Core Message: Building an email list is essential for any fitness professional looking to grow and sustain a business.
• Encourages fitpros to stop relying solely on social media platforms like Facebook or WhatsApp, as these audiences belong to the platform—not to you.

🛠️ How to Use Email Lists Strategically

1. Create Targeted Mailing Lists 
   • Example: Summer bootcamp interest list.
   • Ask for sign-ups via social posts → collect emails → email once the program launches.
2. Use Landing Pages for Segmentation 
   • Different programs or audiences: bootcamps, corporate fitness, choreography, pilates.
   • Build a segmented database: by interest, location, age, class type, etc.
3. Waitlists Before Launch 
   • Open exclusive access to your email list before public launch.
   • If fully booked—no more marketing needed.
4. Lead Magnets (Freebies) 
   • Offer value to get people to join:
     • Free Fitness Pilates class.
     • 7-day wellness tips email series.
     • Downloadable templates, mini challenges, or masterclasses.

🧰 Tools Demonstrated: MailerLite

• Shows how to:
  • Create embedded forms or popups.
  • Set up groups and segments.
  • Create automated email sequences for new sign-ups.
  • Embed forms on a website or share directly via link.
  • Example shown: Bootcamp Waitlist + Choreography Newsletter.

💡 Practical Ideas for Growing Your Email List

• Repurpose old recorded classes into lead magnets.
• Use social stories, reels, and live videos to promote your email offers.
• Weekly prompts: “Who wants my free…” → link to sign-up form.
• Add sign-up questions to free Facebook groups.

🔁 Automations & Follow-Ups

• Set up automatic email responses upon signup.
• Examples: “Thanks for joining the waitlist” or “Here’s your free class.”
• Helps nurture your audience before you sell.

💬 Final Tips & Encouragement

• Email lists are owned assets—unlike followers on social.
• Promote your list like you’re selling something, even if it’s free.
• No website? No problem. Use direct links to forms.
• Test different freebies to see what attracts people.
• Great for local classes, online programs, and niche markets (e.g. choreography lovers).