Tuesday 22nd July Business Briefing effective use of reels and marketing guides

Effective Use of Reels

• Demonstrated how to film short workout reels using segment-based editing

• Recommended exercises: sumo squats, shoulder press, biceps, triceps, core and back combos

• Suggested using CapCut or similar apps to edit and add captions and tips

Linking Content to Programs

• Encouraged using short workout reels to promote paid programs

• Funnel example: link the Sally Gunnell-inspired reel to a paid 5-day “midsection meltdown” program

Marketing with Free Guides

• Create free downloadable guides (e.g., menopause, strength training, habits) in Canva

• Use these as lead magnets to build email lists and promote courses

Using Keywords and Automations

• Implement keyword-triggered responses using ManyChat to automate links in social media comments

• Keywords like “menopause” or “midsection” can trigger guide delivery and lead collection

Trial Reels and Content Segmentation

• Upload “trial reels” that do not appear on the main feed to reach new users

• Reintroduce yourself regularly to audiences using short targeted messages

• Example: “Hi, I’m Rachel, a menopause fitness expert. Download my free guide by commenting…”

Recycling Video Content

• Download and re-upload Facebook Lives into Business Suite with modified visibility

• Enhance videos with new captions and edits for YouTube for broader reach

Strategic Program Funnel

• Promote short paid programs (like a £17 five-day challenge) before launching bigger offerings

• Suggested strategy: July/August short program leads to larger September offer

Paid Advertising Tips

• Use small budget boosts for Lives and reels to reach new, relevant audiences

• Set up funnel-based marketing instead of repeated direct promotion

Highlighting Successful Ideas

• 30-minute Zoom PT sessions (4/week) as a recurring business model

• Two-week legs, bums, and tums challenge with 3 classes in a Facebook group

Final Business Tips

• Use tools like StreamYard for simultaneous Facebook and YouTube streaming

• Re-edit and re-upload lives with better thumbnails, titles, and descriptions for visibility

• Emphasized: fewer followers are needed; results come from strategy and clear offers