Tuesday 25th November Business Briefing

Introduction and recap: The host opens with energy, continuing the momentum from the previous day’s business session. The main focus remains on creating short, impactful content for Black Friday promotions and maintaining audience engagement through authentic, everyday-style videos.

Black Friday strategy:

• Use this week to actively sell — every business is promoting, so don’t hold back.

• Ensure all communication channels are updated: mailing lists, websites, blogs, and homepages should clearly show your offers.

• Even without a Black Friday sale, create a visible “menu” of everything offered (classes, programs, workshops, memberships).

Customer behavior insight: Buyers are already booking far ahead (into February–May), so teachers and business owners should use this momentum to advertise future programs.

Organization tip:

• Structure your business into verticals or buckets (e.g., live classes, online courses, events, personal training).

• This clarifies what to promote and prevents overwhelm.

Offers and pricing discussion:

• Annual memberships and early-bird deals are trending.

• Bundling products or courses (instead of heavy discounting) creates better perceived value.

• WordPress/WooCommerce users can easily create bundles for automatic delivery.

Sales window and urgency:

• Flash sales (24–48 hours) are highly effective.

• Avoid open-ended offers — “cart open, cart close” creates urgency and motivates action.

• Countdowns via daily emails (“3 days to go”, “2 days left”) are proven to increase conversions.

Content creation (the “faffing” method):

• Record short, unpolished B-roll moments to humanize your brand.

• Examples: setting up equipment, typing, opening blinds, making coffee, walking into the studio, switching lights on.

• Create relatable, “behind the scenes” footage showing both casual and professional sides of your workday.

Split-screen content:

• Try two-scene reels (e.g., relaxing on one side and teaching energetically on the other).

• Tools like Instagram’s Layout or CapCut make split-screen videos simple.

• Four-screen grids can also be used for quick montages of daily activities.

B-roll clip ideas:

• Pouring coffee, folding clothes, packing bags, organizing workspace.

• Filming cooking steps or household chores for a casual feel.

• End-of-day recap: five quick clips summarizing your day (“My day in 5 seconds”).

Text and hook ideas:

• “If you want to feel stronger and energized this week, start here.”

• “Here’s what we’re working on in class this week: posture focus.”

• “Trying to get back into a routine? This class will help you.”

• “Feeling stressed? Here’s a session to calm your nervous system.”

Posting structure:

• Short, silent background clips.

• Hook or question in bold text.

• All key information and call to action in the caption.

• Keep reels under 10 seconds.

Community sharing:

• Members share ideas and feedback (e.g., “I love Sally’s class because…” as social proof).

• Encourages teachers to gather testimonials in creative ways like screenshot sentences or client quotes.

Mindset and motivation:

• Post regularly without overthinking.

• Treat social media as an experimental learning process.

• Imperfect, quick posts outperform polished content during high-traffic weeks.

Closing and reminders:

• Homework: create a split-screen reel showing a personal-to-professional transition.

• Continue filming short clips throughout the day for content reuse.

• Stay consistent and prioritize execution over perfection.