Tuesday 30th December Briefing

Back to Routine and Motivation
The host greets her audience after a holiday break, expressing excitement about returning to regular sessions. She discusses how taking time off can make even familiar routines feel new again and emphasizes rekindling motivation for fitness and business goals in 2026.

Community and Energy in Fitness
There is a strong focus on maintaining positive energy and fostering community engagement. The host encourages participants to share what they’re launching in January — online programs, community classes, or events — highlighting the importance of connection and collaboration.

Observations from U.S. Fitness Trends
The speaker shares insights from visiting fitness studios in the U.S., particularly new Pilates and reformer studios such as “Lere” and “Body Rock.” These facilities focus on group strength training, low-impact movements, recovery, and wellness-focused environments. She predicts similar trends will grow in the U.K.

The Shift Toward Wellness and Personalization
A key message is the ongoing shift in the fitness industry from mass-market approaches (like Les Mills) to individualized, community-driven wellness models. She notes increasing interest in recovery, stress management, mobility, and breathwork alongside physical fitness.

The Power of Authenticity in Social Media
The host stresses showing up authentically online — unpolished, relatable, and conversational. She recommends creating “FaceTime-style” videos and focusing less on filters or perfect edits. This type of content builds trust and connection, especially as audiences turn away from overly polished, AI-enhanced imagery.

Marketing and Content Strategy for January
In terms of business advice, she suggests focusing daily social media activity on one topic or offering (e.g., an online program or event). This focused approach helps maximize visibility and engagement. She also recommends using Facebook groups, event pages, and stories effectively.

Encouragement to Launch and Stay Consistent
Toward the end, she reinforces the importance of staying real, visible, and consistent, regardless of where you’re filming (even in pajamas). She promotes being confident, authentic, and human as the best “secret” marketing strategy going into the new year.

Upcoming Classes and Personal Updates
The host mentions upcoming fitness and reformer training sessions, offering discount codes and updates about her colleague’s schedule. She wraps up by motivating everyone to stay positive and excited about the year ahead.