Tuesday 4th November Briefing

Summary

• Introduction and Overview

  • Focus on improving business communication and marketing efficiency.

  • Discussion on practical digital tools for fitness professionals and entrepreneurs.

  • Emphasis on how mailing lists and automation can strengthen customer relationships.

• Importance of Mailing Lists

  • Encouragement for all businesses to have a mailing list, not just social media followers.

  • Suggestion to create multiple lists for different services: online programmes, community classes, events, or retreats.

  • Mailing lists act as a direct route to clients, bypassing social media algorithms.

• Segmentation Strategies

  • Segmentation allows targeted communication—sending the right message to the right people.

  • Example: different email lists for personal training clients, online members, and local classes.

  • Segmenting improves open rates, engagement, and conversion.

• Building and Growing Your Mailing List

  • Create sign-up forms and landing pages using tools like MailerLite or Mailchimp.

  • Add sign-up boxes to social media, websites, and YouTube video descriptions.

  • Offer free resources or exclusive access to encourage sign-ups (e.g., free classes, guides, meal plans).

• Using Scarcity and Waiting Lists

  • Create limited offers to generate urgency—e.g., only ten annual passes or early access to new products.

  • Use waiting lists to gauge interest before launching new classes or products.

  • Example: collect emails for a new product launch like “Energy” clothing or a new “Hot Class.”

• YouTube as a Lead Magnet

  • YouTube videos can serve as powerful traffic sources.

  • Add links in video descriptions to free offers or mailing list sign-ups.

  • Encourage existing YouTube followers to join your mailing list through older and new content.

• Automation and Follow-Up Systems

  • Use email automation to send thank-you or confirmation messages after sign-up.

  • Example: after subscribing, clients receive an email outlining upcoming events or classes.

  • Saves time and maintains professionalism.

• Example Business Scenarios

  • Fitness professionals launching classes, courses, or retreats.

  • Creating excitement around new products through teaser campaigns and waitlists.

  • Example: a new personal training studio can use a VIP waiting list to fill slots before opening.

• Content and Lead Magnets

  • Offer free downloads, webinars, or mini-courses as entry points.

  • Example: 7-day social media challenge, fitness guide, or free class access.

  • Free content should always lead to paid offers or memberships.

• Technical Tips and Tools

  • Demonstration of MailerLite interface—creating forms, embedding them on websites, and tracking conversions.

  • Measuring landing page success through conversion rates (e.g., 32% conversion means room for improvement).

  • Embedding forms directly into WordPress or other website platforms.

• MannyChat and Social Automation

  • Use bots to automate responses to Facebook comments (e.g., “comment CORO to get choreography”).

  • Each interaction can automatically link users to sign-up forms or newsletters.

  • Helps grow mailing lists through consistent daily engagement.

• Full-Circle Marketing Approach

  • All platforms—YouTube, Facebook, email, and live sessions—should interconnect.

  • Every piece of content should drive viewers towards an email list or lead magnet.

  • Ensures business growth is not dependent on one platform.

• Conclusion and Key Takeaways

  • Build mailing lists early and segment them effectively.

  • Use automation tools to save time and maintain client engagement.

  • Create free, valuable resources to attract new leads continuously.

  • Treat mailing list growth as a core part of marketing, not an afterthought.