Tuesday 5th August Business Briefing SWOT analysis

Observed that audience engagement patterns shift when working in a different time zone, with more inquiries arriving late at night.

Emphasised the importance of blogs and website content for discoverability, especially with Google search results now AI-driven.

Recommended conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.

Key website actions:

• Ensure you have an active, updated website.

• Add a regularly updated blog (WordPress “posts”) with relevant, keyword-rich content.

• Include titles, detailed descriptions, photos, authority-building biographies, contact information, and active social media links in each post.

• Link to other posts, mailing lists, and newsletters to improve site authority.

Suggested creating content based on common audience questions and step-by-step guides for services.

Encourage embedding client testimonials in blog posts to build credibility.

Advised on removing outdated posts and revamping older relevant content.

Outlined a quarterly planning strategy:

• Use August for selling pre-recorded courses and light engagement.

• Launch live, hands-on programs in September, online challenges in November, and themed offerings in December.

Promoted hosting seasonal events, collaborations, and masterclasses to increase engagement.

Stressed the need to share blog posts across all channels (stories, LinkedIn, email) to drive traffic to websites.

Noted that AI search tools like ChatGPT, Claude, and Perplexity increasingly bypass Google, making quality content even more crucial.

Suggested that people found via search may become higher-quality clients compared to social-only leads.

Closed with encouragement to prioritize blog content now to remain visible and competitive.