Tuesday 6th May Business Briefing

💡 Main Topics Discussed

1. Fusion Fitness Classes

• Trending concept: Combining modalities like Lift Lean + Fitness Pilates or Strength + Yoga.

• Format used:

  • 1 min strength

  • 1 min pilates

  • 20 sec power burst

• Great for variety, online teaching, and engagement.

• Examples: “Yoga-lates” or combining reformer Pilates with HIIT.

2. Holiday Takeaway Workout Programs

• Encourages instructors to create short digital workout libraries for clients on holiday.

• Suggested formats:

  • 7-14 short workouts (10–15 min each).

  • Categories: Upper body, core, mobility, towel workouts, etc.

• Distribution ideas:

  • YouTube with PDF links

  • Website/member’s area

  • Pop-up Facebook groups

• Add-ons:

  • Branded T-shirts as giveaways

  • Clients take vacation photos while doing workouts = great marketing!

3. Content Strategy – Stories & Reels

• Leverage Instagram Stories linked to Facebook Business pages for max reach.

• Tips for Stories:

  • Use polls, questions, stickers for interaction.

  • Share behind-the-scenes & fun throwbacks (e.g., Jane Fonda workout nostalgia).

  • Add stories to Highlights for longer-term visibility.

• Reel Ideas:

  1. Answer FAQ Reels – Use overlay text with common questions.

  2. Snapping Reel Challenge – Use music with 4 snaps & transitions (e.g., mug or outfit switch).

     • Add text with each snap.

     • Final scene should show a transformed version (e.g., energized workout state).

4. Marketing & Branding Tips

• Use Canva for branded thumbnails and covers.

• Start a question list or spreadsheet for content planning.

• Keep reels short, engaging, and informative.

✅ Key Takeaways

• Fusion workouts offer creative, engaging class formats.

• “Holiday Takeaways” are a great passive income stream.

• Stories and reels should be intentional, interactive, and cross-posted for visibility.

• Practical tech setup: phone, tripod, outdoor space – keep it simple.