Wednesday 11th June Business Briefing

• 📱 Facebook Live Issues & Fixes
  Discussed ongoing problems with Facebook Live features on mobile, including vanishing live buttons and chat visibility. Shared workarounds and recommended having a backup streaming plan (YouTube, website).

• 🎤 Microphone Recommendations
  Detailed feedback on the Rode Go mic and the newly improved wireless version—emphasizing compatibility issues with Apple connectors and microphone durability for instructors.

• 🎬 Effective Reel Techniques
  Encouraged use of simple yet visually engaging social media reels—using bold text overlays and video snippets to attract attention and convert viewers.

• 💡 Marketing Tips for Reels
  Explained how 5-second hooks, clever caption text, and music combinations can drive visibility and funnel interest into online offerings like fitness programs.

• 🎯 Promoting Summer Programs
  Recommended launching 21- or 28-day summer abs/core programs via Facebook groups to draw in new clients, with content ideas including challenges, daily tips, and community support.

• 🔁 Flexible Community Class Models
  Suggested rotating class formats (e.g., dance, conditioning, yoga) every 4 weeks to revitalise low-attendance sessions and adapt to audience demand.

• 💼 Multiple Income Stream Strategy
  Advocated a three-prong approach: community classes, online programs, and monthly events—each feeding into the other and supporting predictable revenue flow.

• 📆 Event Planning Advice
  Proposed running themed events (e.g., solstice brunches) in collaboration with local venues to enhance community and income while maintaining service uniqueness.

Insights Based on Numbers

• 🔁 Three Core Revenue Streams: Community, Online, Events—each intended to stabilise and diversify income.

• 📅 21-28 Day Programs: Optimal length for engagement and conversion of passive social media followers into active clients.

• 🎥 5-Second Reel Hook Rule: Emphasised importance of quick engagement using text and movement.