Wednesday 13th August Briefing New Facebook Features

Introduction and community catch-up with updates on studio openings, social media activities, and personal progress.

Discussion of new Facebook features: transition from personal to professional profiles, with the need to confirm changes to retain followers.

Marketing advice: going live on Facebook or Instagram is still one of the most effective ways to connect with community, build trust, and gain sign-ups.

Shift in consumer behavior: people increasingly use AI tools (ChatGPT, Claude, Microsoft Copilot) instead of Google for information and recommendations.

Impact on search: Google still prioritizes paid adverts from big brands, while AI provides more unbiased, detailed answers.

Recommendation: websites must become detailed, fact-based hubs with blog posts structured like standalone fact sheets for each service or class offered.

Guidance for blog and content creation:

• Each class/service should have a dedicated page with title, description, video, bio, and full information.

• Content should be keyword-rich, visually clear, and include videos for better ranking.

• YouTube videos can be embedded to strengthen authority.

Meta (Facebook/Instagram) now allows search engines to crawl content back to 2020, which increases visibility of keyword-focused posts.

Social media posts should be structured like mini-blog posts with strong titles, clear keywords, short paragraphs, and calls-to-action.

Use of “how to” phrasing and bullet lists recommended for AI and SEO optimization.

Hashtags: still useful on Meta but not relevant for Google; align hashtags with keywords.

Strategy explained as “full circle marketing” – combining website, blog, and social media posts for maximum search visibility.

Importance of regularly updating outdated blogs to maintain SEO effectiveness.

September identified as the most profitable season (“the new January”) – crucial to prepare now for business growth.

Closing motivation to adopt strategic content creation, join upcoming content day, and participate in reformer teacher training sessions.

Facebook profile limit of 5,000 friends triggers auto-switch to followers.

AI currently crawls Meta content only back to 2020.

September described as the most profitable quarter, often surpassing January.

Blog posts should ideally be 2–4 short paragraphs, keyword-rich and supported by video.