Wednesday 16th April Business Briefing Boosting Your Business with Reels & Instagram Strategy

🎯 Focus: Boosting Your Business with Reels & Instagram Strategy

• Emphasizes the power of Reels in growing visibility, reach, and connection with audiences.

• Encourages fitness professionals to embrace social media as a key part of their marketing toolkit.

• Celebrates the community’s success and participation in previous Reel challenges.

🛠️ Key Content Creation Tactics

📽️ 3-Scene Reel Strategy

• Film short clips in 3 different locations or moments.

  • Example: In car → walking out door → unlocking gym door.

• Each clip includes a hook: putting on glasses, sipping water, rolling out a mat.

• Add captions and post with a call to action.

🎬 B-Roll + “3 Reasons Why” Reels

• Use background footage (e.g., training, walking) + overlay text.

• Example captions:

  • “3 reasons to join my fitness class.”

  • “3 reasons to try Reformer Pilates.”

• Add engaging captions in posts for more context.

👉 Finger Pointing Reel

• Reintroduce the classic format: point to on-screen text synced to music.

• Tips:

  • Step back to allow space around you.

  • Match pointing to timed text.

  • Use a trending audio track or favorite song.

📲 Carousel Posts

• Format: 5–20 short videos or images swiped horizontally.

• Examples:

  • Testimonials: Swipe to read what clients say.

  • Top 5 Stretches: Each slide is a demo.

  • Weekly Timetable: Each slide shows a class in action.

• End with a Call to Action: “Comment to join my challenge!”

🔄 POV Trend (Point of View)

• Emotional storytelling using a before/after narrative.

  • Example: “POV: She didn’t know this would be her last in-person class before launching online.”

• Encourages using personal history and transformation to build connection.

💬 Marketing & Strategy Tips

• Use trending audio with <5000 plays for better discovery.

• Reels aren’t just for entertainment—they’re strategic marketing tools.

• Save and repurpose your best Reels regularly.

• Think like a media company: mix up content formats (Reels, carousels, static posts, lives).

📝 Final Reminders & Motivation

• Keep experimenting and don’t worry about being “too enthusiastic.”

• Post consistently and tag the coach/community for feedback.

• Last call to grab discounts on:

  • Fitness Pilates for Back Care

  • Flow Fitness Pilates