Wednesday 19th March Business Briefing Email Marketing Strategy: Step-by-Step Breakdown

Introduction and Community Chat

• Upcoming Meetup: Plans for a meetup at Blackpool are discussed; viewers are encouraged to share schedules.
• Recognition: Shout-outs and congratulations to viewers for recent achievements.

Email Marketing Strategy: Step-by-Step Breakdown

Topic Focus: How to set up an email list using MailerLite (or Mailchimp) and utilize it for growing a fitness business.

1. Start Building Your Email List

• Gather all past client emails, even if stored on paper or scattered across platforms.
• Create a CSV (spreadsheet) with first name, last name, and email address.
• Import these into MailerLite or Mailchimp to form a new mailing list.

2. Segmenting Your Audience

• Group subscribers based on class types (e.g., Monday class, Wednesday class), interest areas, etc.
• Use tags or segments for personalized communication.

3. Create a Freebie Funnel

• Upload a free, unlisted fitness video to YouTube.
• Offer it as a freebie to collect emails:
  • Example: “Comment ‘Pilates’ and I’ll send you the link.”
• Use an embedded form or landing page in MailerLite to capture emails.

4. Automation Setup

• Set up an automation in MailerLite to:
  • Automatically email the free class link after sign-up.
  • Keep track of subscribers via grouped segments.
• Walkthrough includes setting up:
  • Subscriber group
  • Embedded form
  • Automation trigger
  • Thank-you email with YouTube link

Benefits of Email Marketing for Fitness Professionals

• Reduces reliance on social media visibility.
• Increases sales through targeted campaigns.
• Helps manage multiple audiences (newsletter readers, PT clients, class attendees).
• Enables launching new offers or workshops with pre-interested users.

Final Tips and Encouragement

• Try, Test, Refine: Start simple, then evolve.
• Engagement: Use newsletters, giveaways, and consistent content to build trust.
• Viewers encouraged to take action, start today, and ask questions.