Wednesday 6th August Business Briefing PR and events

Host discusses using Aero Energy 12 music for classes and highlights its suitability for fitness sessions.

Encourages outdoor workouts such as early morning sunrise Pilates in local parks, with proper permissions from park authorities.

Promotes sharing blog URLs within the community to increase visibility and help others.

Recommends creating blog posts with step-by-step guides, personal tone, and high-quality images, preferably of the instructor in action.

Advises tagging blog posts with local search terms and categorising them (e.g., community classes, pre/postnatal, yoga) for easier navigation.

Suggests using AI tools like ChatGPT, Claude, and Grok for market research and finding the best local product prices.

Stresses the importance of detailed, keyword-rich blog posts to improve AI and Google search visibility.

Outlines a full-circle marketing method: blog post → YouTube video (long and short) → embed video in blog → share on social media.

Encourages regularly updating older blogs to ensure accuracy and relevance.

Emphasiaes collecting testimonials, Google reviews, and Trustpilot ratings to boost credibility.

Highlights the growing popularity of wellness trends, including reformer Pilates, sound baths, breath work, and meditation sessions.

Suggests capitaliaing on wellness PR opportunities with outdoor events, retreats, and seasonal classes.

Advises preparing September offerings now, including corporate sessions, menopause awareness month events, and digital courses.

Recommends organising business plans visually (events, qualifications, memberships, courses, ideas) and maintaining a strong website as the central hub.