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  • Friday 15th December Business Briefing

    Video Details

    Video Length:

    10 – 30 Minutes

    Category:

    Date:

    December 15, 2023

    Type:

    Briefing
    Notes / Rachel's Recap

    WEBVTT

    00:02.190 –> 00:07.092
    Exercise nine in four, three, two, one.

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    Good morning, everybody, and happy Friday.

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    We made it.

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    Briefing is live.

    00:21.495 –> 00:48.210
    take attention good morning ah there’s seven of you there sorry we’ve had um we’ve had a cyber attack on on choreography to go today um really i noticed that the site was really slowing down yesterday and i was editing it and i couldn’t work it out and pain in the bum i was thinking what is it my computer and um and then i’ve just it went completely down this morning

    00:49.850 –> 00:50.230
    Yeah.

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    It just completely went down this morning.

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    And I couldn’t get on.

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    We’ve had like a cyber attack.

    00:59.812 –> 01:03.813
    So all these spam accounts have come to the site.

    01:03.833 –> 01:05.653
    They’ve not managed to sign everything.

    01:05.673 –> 01:08.893
    But it’s like it’s made the server crash.

    01:09.434 –> 01:11.114
    So Studio Live came back up.

    01:11.734 –> 01:15.075
    And then I don’t think that Choreography To Go has come back up yet.

    01:15.255 –> 01:16.875
    So let me know if it has or it hasn’t.

    01:17.475 –> 01:19.436
    But I’ve put all the links in all the groups.

    01:19.456 –> 01:21.597
    So I’m just wait a second for everybody to find me.

    01:22.178 –> 01:23.158
    And then we can jump in.

    01:24.339 –> 01:28.601
    Last day now that I’m going to post in the old supporter Facebook group.

    01:28.921 –> 01:33.824
    So it’s been five, it’s been nearly six weeks, actually, since we started the new supporter group.

    01:34.204 –> 01:35.985
    I’ve emailed everybody a million times.

    01:36.085 –> 01:37.326
    I’ve posted loads of times.

    01:37.806 –> 01:40.507
    Yesterday, I DMed, there’s still 140 people in the old group.

    01:42.368 –> 02:08.224
    and i dm’d as many as i could to say look it doesn’t you don’t have to come but if you can cancel your direct debit so i can close this group i mean it’d be great if you come and join the new supporters but you know it’s not a problem if you don’t want to but there’s no point paying facebook anymore because i’m not going to be doing anything here um and i dm’d so many people and loads of people that i know really well and everyone that messaged me back went oh i’ve been meaning to do it i’m sorry

    02:08.724 –> 02:14.329
    So it just shows you sometimes you have to just reach out and say, look, I really want to close this down before I go away.

    02:14.849 –> 02:15.930
    Watching from my sickbed.

    02:16.090 –> 02:16.410
    Yeah.

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    Did you?

    02:17.071 –> 02:18.092
    Oh, you got me on there.

    02:18.152 –> 02:18.672
    That’s good.

    02:19.593 –> 02:20.694
    Good morning, Claire.

    02:21.194 –> 02:26.158
    So it’s, you know, you think and I use this illustration for everybody.

    02:26.699 –> 02:28.120
    You think that you are blind.

    02:29.039 –> 02:48.792
    saturating people with your information you know when you are putting putting content out there i know i sometimes think oh surely everybody must have seen this and you just realize that they’re not when i dm’d people yesterday loads people came back to me and said oh i didn’t even know i didn’t know you were doing this it just shows you we have this so much noise

    02:49.833 –> 02:50.493
    on social.

    02:50.613 –> 02:58.816
    So much noise that, you know, you’d be surprised how much content you need to put out there in different ways.

    02:58.896 –> 03:01.577
    And again, it’s so clear.

    03:02.118 –> 03:03.538
    Some people watch a video.

    03:03.878 –> 03:05.399
    Some people never watch a video.

    03:05.759 –> 03:08.480
    Some people watch, see a text or a post.

    03:09.020 –> 03:10.461
    Some people see a graphic.

    03:10.661 –> 03:13.842
    It’s again, it’s why you need to, you have to have all three of those

    03:14.422 –> 03:17.966
    modes of communication, email communication, WhatsApp communication.

    03:18.226 –> 03:19.227
    It’s such a lot.

    03:19.367 –> 03:20.328
    I know it’s such a lot.

    03:21.449 –> 03:25.412
    But again, it just shows, you know, and these are people that are paying to get the information.

    03:25.452 –> 03:26.893
    It’s not like I’m spamming them.

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    They want the information.

    03:28.135 –> 03:29.636
    They’re part of the supporter group.

    03:30.216 –> 03:31.538
    So it does show you.

    03:31.618 –> 03:33.159
    And then yesterday, reaching out to people.

    03:33.179 –> 03:34.841
    Of course, it starts conversations then.

    03:35.501 –> 03:40.842
    And people say, oh, I’ve not been, you know, I’ve not been well or, you know, I’ve been my business is going in a different direction.

    03:41.102 –> 03:43.923
    Or some people said somebody said, I’ve just stopped teaching.

    03:44.383 –> 03:48.825
    So it’s actually although it was it was very time consuming, DMing everybody that I could.

    03:48.885 –> 03:55.126
    And then I didn’t realize, morning Emma, Facebook only allows you to DM so many people and then it stops you, didn’t it?

    03:55.166 –> 04:00.508
    So people were coming back to me with the questions and I couldn’t carry on the conversation because Facebook stopped me.

    04:02.328 –> 04:03.930
    But, yeah, and that’s good as well.

    04:03.970 –> 04:12.679
    I think, you know, sometimes we think that these, the WhatsApp groups and the Facebook groups and things, you know, they can be very, very time consuming, as you know.

    04:12.919 –> 04:14.601
    They are very, very time consuming.

    04:15.041 –> 04:24.071
    But you do get a lot of intel from them and you really work out what your clients and your customers are struggling with and what their problem and what they’re.

    04:24.651 –> 04:26.733
    find it overwhelming or they can’t do.

    04:27.193 –> 04:29.035
    So there’s such good research.

    04:29.095 –> 04:29.956
    Good morning, Amanda.

    04:30.076 –> 04:31.878
    I tried to put my post on stories as well.

    04:31.918 –> 04:33.419
    Yeah, it’s so true, Sally.

    04:33.759 –> 04:35.120
    Some people only look at stories.

    04:35.961 –> 04:38.904
    I always used to be a story person and I never look at stories anymore.

    04:39.424 –> 04:40.925
    Some people look at the feed.

    04:41.386 –> 04:43.047
    Some people look at an email.

    04:44.028 –> 04:46.070
    Some people get all their information in the WhatsApp group.

    04:46.911 –> 04:50.334
    Everyone’s so, and I think as a self-employed person,

    04:50.914 –> 04:51.314
    All of us.

    04:52.134 –> 05:01.196
    This is what’s difficult, especially with what we offer, because you just have to you have to do so much communication for people to say, good morning, Mel.

    05:01.376 –> 05:01.956
    How are you?

    05:02.036 –> 05:02.656
    Don’t get close.

    05:02.676 –> 05:03.517
    I need to get my roots done.

    05:03.957 –> 05:05.097
    Good morning, Fitness Jill.

    05:05.137 –> 05:05.757
    How’s your mom?

    05:05.797 –> 05:06.657
    How are you getting on?

    05:07.257 –> 05:07.897
    That’s tough.

    05:07.937 –> 05:10.858
    I hope you’re OK looking after yourself and your mom’s all right.

    05:11.378 –> 05:12.778
    We’ve had a really good week this week.

    05:12.918 –> 05:15.119
    I feel I feel like I’ve delivered.

    05:16.099 –> 05:29.951
    reasonably good speeches every day um and I think hopefully it’s brought you a lot of value and I really hope that you have um it’s inspired you to play a bigger game and think bigger think bigger um

    05:31.412 –> 05:35.238
    One of the biggest takeaways this week, I think, is is showing up and speaking.

    05:35.738 –> 05:47.715
    And I do think this is probably one of the things that if you can bring that into your business, especially those of you that want to do workshops, tutoring, education, corporate.

    05:48.696 –> 05:49.576
    Yes, it’s fun.

    05:49.656 –> 05:53.177
    You know, yesterday I did a dancing in my Christmas outfit.

    05:53.237 –> 05:57.019
    Feliz Navidad song is great, gets loads of views and it’s fun and exciting.

    05:57.479 –> 06:00.460
    But I need to temper that with more business information.

    06:00.480 –> 06:04.941
    You know, half of my business is around business, business training, business coaching.

    06:05.301 –> 06:06.722
    So there needs to be a balance.

    06:07.262 –> 06:13.944
    And I think if you are looking to do corporate and so many people said that you want to do that, then you’ve got to show up as that as well.

    06:14.434 –> 06:16.336
    People need to see you speaking.

    06:16.376 –> 06:18.619
    They need to hear that you know your onions.

    06:19.279 –> 06:23.844
    And I’ve got to say a massive big up again to Kat because I saw Kat’s video yesterday.

    06:24.385 –> 06:28.429
    She spoke on healthy habits and well-being for Rolls-Royce yesterday.

    06:28.449 –> 06:29.771
    I’m so proud of her.

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    Kat, I’m so pleased for you and proud of you.

    06:33.034 –> 06:35.617
    And she was there in front of 200 people speaking.

    06:36.124 –> 06:41.387
    And that was, again, because I said yesterday, and I can’t illustrate this enough, that that was a decision she made.

    06:41.567 –> 06:45.410
    Right, I’m going to go after corporate well-being, wellness, menopause, things.

    06:45.850 –> 06:47.431
    And she just went for it.

    06:47.531 –> 06:49.272
    And she just knocked on all those doors.

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    And she did all those speeches.

    06:50.813 –> 06:53.434
    And she showed up on social media doing talks.

    06:53.534 –> 06:56.776
    And she, you know, every day we have an opportunity.

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    This is what I love about what we do.

    06:58.517 –> 07:01.359
    Every day you wake up and it’s design your own life day, right?

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    What do you want to do?

    07:02.199 –> 07:03.600
    I want to do corporate.

    07:03.880 –> 07:08.945
    OK, let’s go make a plan, put the plan into action, do the due diligence.

    07:09.005 –> 07:10.086
    You know, that’s important.

    07:10.786 –> 07:12.228
    You’ve got to do the due diligence.

    07:13.289 –> 07:16.031
    And this is why every day this week I’ve asked you those three questions.

    07:16.091 –> 07:17.853
    Number one, what worked this year?

    07:18.173 –> 07:18.834
    Write them all down.

    07:18.894 –> 07:20.295
    Number two, what didn’t work?

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    But what did you learn from it?

    07:22.317 –> 07:27.522
    Number three, where do you want to go in 2024 and what help do you need to get there?

    07:28.151 –> 07:29.252
    Do you need accountability?

    07:29.272 –> 07:30.674
    Do you need some business help?

    07:30.814 –> 07:32.496
    Do you need some extra tech?

    07:32.896 –> 07:35.078
    Do you need to do some business investment?

    07:35.479 –> 07:39.623
    Do you need to just keep showing up in a slightly different way?

    07:39.683 –> 07:42.266
    Do you need to change your image a bit?

    07:42.346 –> 07:44.328
    Do you need, if you are looking for corporate,

    07:44.926 –> 07:49.848
    then we need to put some corporate style content out there, written posts, get yourself on LinkedIn.

    07:50.148 –> 07:51.689
    There’s a ton of reach on LinkedIn.

    07:51.789 –> 08:06.534
    If you are showing up on LinkedIn with an opinion, with tips, with, you know, with good, the thing on LinkedIn is if you’ve got good knowledge to share and you all have, share it over on LinkedIn because it can be a bit dry over there.

    08:06.874 –> 08:14.037
    So if you, you know, you’re popping up with and you’re positioning yourself for corporate, definitely LinkedIn is the way to go.

    08:14.537 –> 08:15.818
    But yeah, it is great, isn’t it?

    08:16.078 –> 08:16.518
    Oh, thank you.

    08:16.538 –> 08:17.679
    Successful saying it helped you on the mend.

    08:17.859 –> 08:18.519
    Oh, that’s good.

    08:19.080 –> 08:21.541
    I’ve been sending my members a personal thank you and happy Christmas.

    08:21.621 –> 08:22.342
    It’s taken ages.

    08:22.702 –> 08:23.082
    You know what?

    08:23.182 –> 08:23.582
    It does it.

    08:23.602 –> 08:26.784
    And I think this I call that hand to hand marketing.

    08:26.904 –> 08:28.505
    It’s like hand to hand combat.

    08:28.985 –> 08:30.626
    You send all personal messages.

    08:30.666 –> 08:32.227
    Again, it’s very, very time consuming.

    08:32.247 –> 08:34.048
    But yesterday it was very time consuming.

    08:34.068 –> 08:34.509
    Don’t get me wrong.

    08:35.309 –> 08:57.721
    um and of course some people just completely ignore you which is fine um you’ve got to expect that but lots of people wrote back with interesting things and then loads of people cancelled and managed to join so you know i’ve hit my target i’ve got i had a target of people joining the new supporters and i’ve hit that so i think it’s although it’s been very hard it’s it was worth it so you know set these little targets

    08:58.601 –> 09:02.883
    And that brings me on to, again, where are you going with your online fitness businesses?

    09:03.163 –> 09:08.586
    You know, if it is your own website, if you do want to be streaming in, you know, it is that rough.

    09:08.706 –> 09:10.407
    It’s hard when you make a change.

    09:10.507 –> 09:11.148
    It’s rough.

    09:11.728 –> 09:13.489
    And people come with you and people don’t.

    09:13.529 –> 09:15.670
    There’s a lot of admin and it’s all a mess.

    09:16.030 –> 09:20.212
    But then you come out the other side and then you boom, you get going, don’t you?

    09:20.272 –> 09:22.273
    You push forward and you push ahead.

    09:22.734 –> 09:25.095
    So I just let me bring my little whiteboard in.

    09:25.822 –> 09:28.184
    So again, very much elevate your thinking.

    09:28.284 –> 09:32.687
    Think about what you’re doing, what you’re offering and where, how you want to show up.

    09:32.847 –> 09:34.088
    I know.

    09:35.469 –> 09:36.129
    Absolutely.

    09:36.170 –> 09:40.513
    I mean, I’ve got massive targets again for next year, huge targets for next year.

    09:40.533 –> 09:41.894
    And I hope you have.

    09:42.794 –> 09:47.918
    I believe one of the biggest skills that you have, we all have, is this ability to

    09:48.218 –> 09:53.261
    to speak, to present information, to build communities, to inspire people.

    09:53.841 –> 09:54.641
    I really do.

    09:54.741 –> 09:58.563
    And I think that can be taken into so many different sectors.

    09:59.063 –> 10:04.026
    I think we have, we’re in an industry that traditionally is not a particularly well-paid industry.

    10:04.106 –> 10:04.666
    We know that.

    10:04.746 –> 10:05.467
    It’s hard.

    10:05.927 –> 10:07.227
    It’s hard, hard, hard.

    10:07.528 –> 10:07.708
    You know,

    10:10.729 –> 10:15.232
    Again, my best friend works for a big company in Darbyshire.

    10:15.252 –> 10:16.033
    She’s got a great job.

    10:16.053 –> 10:16.513
    She loves it.

    10:16.834 –> 10:18.635
    She works from home four days a week.

    10:19.035 –> 10:30.624
    You know, every day the wellbeing person contacts her and, you know, she’s had a new desk and she’s got a special ergonomic chair and, you know, everything is, every single thing she’s so looked after.

    10:31.244 –> 10:35.028
    And, you know, so it’s just the most amazing job that she has.

    10:35.628 –> 10:39.812
    And, you know, they have all this well-being stuff comes to them on a daily basis.

    10:40.212 –> 10:43.135
    Women in the menopause and they have they have internet.

    10:43.175 –> 10:50.362
    They have like an intranet thing where they have classes and, you know, there’s fitness coaches on there doing stuff.

    10:50.802 –> 10:52.183
    And it’s all very average.

    10:53.104 –> 10:57.226
    And I think there’s a massive opportunity for us to cross over into other sectors.

    10:57.707 –> 10:59.107
    Do a little bit of due diligence.

    10:59.648 –> 11:00.068
    Yeah.

    11:00.168 –> 11:02.469
    Hey, do a bit of due diligence.

    11:02.970 –> 11:03.510
    Show up.

    11:03.830 –> 11:06.211
    Maybe change a little bit of what you’re putting out there.

    11:06.312 –> 11:08.493
    You know, put more educational stuff out there.

    11:08.513 –> 11:10.154
    You’ve got to position yourself as if.

    11:10.934 –> 11:13.756
    I need to do a live today, but feeling so rough, going to have a shower.

    11:14.437 –> 11:15.337
    Good morning.

    11:15.417 –> 11:16.338
    Good morning, Gemma.

    11:16.578 –> 11:16.899
    Good morning.

    11:16.919 –> 11:17.259
    Good morning.

    11:17.279 –> 11:17.519
    Good morning.

    11:17.539 –> 11:18.320
    It’s been a great week.

    11:18.660 –> 11:20.501
    So I hope that it’s elevated your offers.

    11:20.521 –> 11:22.203
    I hope it’s elevated your thinking.

    11:22.623 –> 11:27.587
    I hope you feel positive going into the new year, that you have amazing skill sets.

    11:27.607 –> 11:29.548
    You don’t have to charge peanuts.

    11:30.289 –> 11:35.713
    It’s very hard when you charge a low rate to earn a decent money because you need so many clients.

    11:36.153 –> 11:37.434
    Maybe have a look at your offering.

    11:37.954 –> 11:40.096
    I’ve talked about this so many times over the years.

    11:40.885 –> 11:43.266
    maybe have a bronze, silver, gold type offering.

    11:43.627 –> 11:45.948
    So you have this exclusive package here.

    11:45.968 –> 11:49.690
    You’ve got something mid-range and then you’ve got your low-cost stuff over here as well.

    11:49.770 –> 11:51.891
    It is, Amanda, you know this.

    11:52.111 –> 11:53.272
    It’s putting yourself out there.

    11:53.312 –> 11:53.752
    Morning, Kim.

    11:54.113 –> 11:54.993
    It’s putting yourself out there.

    11:55.013 –> 11:57.915
    You’ve got to tell people what you can do.

    11:58.375 –> 12:04.979
    Because if you, just like me, if you just dropped on my Instagram today, you’ll just see me dancing around to a Christmas song.

    12:06.091 –> 12:07.072
    So that’s great.

    12:07.272 –> 12:09.212
    That’s not really why I am or who I am.

    12:09.412 –> 12:10.113
    It’s a bit of fun.

    12:10.233 –> 12:11.613
    It’s part of my personality.

    12:12.054 –> 12:18.596
    But I also need, I need to put some more businessy content out there and show people that I know my stuff about business, that I’ve built businesses.

    12:19.076 –> 12:20.337
    You need to do the same.

    12:20.877 –> 12:21.377
    Show up.

    12:21.477 –> 12:24.298
    We’ve got all these different facets to our personality.

    12:24.939 –> 12:31.861
    And if you want to pick up what you’re doing and maybe point it in other sectors, show up as that as well.

    12:32.202 –> 12:35.223
    Be visible, be speaking, be out there visible.

    12:36.163 –> 12:38.604
    Think about your offerings for 2024.

    12:39.144 –> 12:43.725
    Think about have you got something that’s a higher ticket item, a medium ticket item?

    12:43.765 –> 12:46.586
    Yeah, we have done a silver and gold package of our online retreat.

    12:46.726 –> 12:48.226
    It does give people a choice.

    12:48.907 –> 12:55.348
    I thoroughly, thoroughly recommend doing whatever you’re doing and a deluxe premium option.

    12:55.849 –> 12:59.330
    If you’re doing face-to-face classes, people can come do a face-to-face class.

    12:59.370 –> 12:59.710
    Great.

    13:00.130 –> 13:04.491
    They can also come and have an online nutrition course.

    13:05.194 –> 13:27.267
    group as part of that and that’s another add-on or they can have an online they can have four classes extra home workouts that’s another add-on so then you can start to offer packages and you know that menu way of thinking there’s a high price option there’s a middle price option there’s a low cost so somebody that just wants to come and pay as you go or buy your class pass great they’re fine

    13:27.927 –> 13:33.052
    Somebody that actually wants the class pass, but they also want some nutrition and you do in a nutrition group in January.

    13:33.412 –> 13:34.813
    And that’s the silver package.

    13:35.194 –> 13:43.301
    And then you’ve got the gold package, which is the face to face class, the nutritional coaching and three Pilates classes a week for January.

    13:43.662 –> 13:45.944
    You know, so there’s a there’s a bronze, silver, gold.

    13:46.224 –> 13:48.326
    You’ll be amazed how many people will upgrade.

    13:48.446 –> 13:49.006
    You really will.

    13:49.827 –> 13:50.668
    Same with PT.

    13:50.988 –> 13:52.229
    You have your basic package.

    13:52.570 –> 13:54.972
    You have your package that has extra home workouts.

    13:54.992 –> 13:57.915
    You have a package that has daily accountability.

    13:58.035 –> 14:03.360
    Whatever you can manage, whatever you’ve got the mental capacity for, you can add those packages together.

    14:03.380 –> 14:06.984
    It’s really key, especially at this time of year.

    14:07.905 –> 14:10.487
    Get your packages looking good on your website.

    14:10.567 –> 14:11.608
    And again, your website.

    14:11.668 –> 14:14.351
    Again, if you are wanting to up your prices and charge more,

    14:14.943 –> 14:18.884
    Your website, your social media, how you show up needs to reflect that as well.

    14:19.504 –> 14:22.925
    I have a low-cost membership with Tai Chi and Pilates classes in the next year.

    14:22.945 –> 14:25.426
    We’ll offer a premium membership with classes plus the wellness coaching.

    14:25.726 –> 14:26.046
    Love it.

    14:26.546 –> 14:29.247
    Doing more one-off special days and classes have been amazing for me.

    14:29.287 –> 14:32.427
    People do it and part with them because it’s not a regular commitment.

    14:32.447 –> 14:32.647
    Yeah.

    14:33.127 –> 14:35.748
    And that’s, again, it’s the thought about different pricing.

    14:36.368 –> 14:39.869
    I think there’s definitely, there is a market for a subscription.

    14:39.889 –> 14:43.090
    And I think, again, I know everybody doesn’t do all of this.

    14:43.570 –> 14:49.473
    But if you imagine all of your products live in an ecosystem, where was I thinking about this the other day?

    14:49.974 –> 14:51.635
    You know, like Richard Branson.

    14:51.715 –> 14:53.376
    Let’s just say that we’re like Richard Branson.

    14:54.236 –> 14:57.738
    So Richard Branson, all of the Virgin products live in an ecosystem.

    14:58.178 –> 15:00.440
    So Richard Branson starts off, doesn’t he?

    15:00.560 –> 15:02.701
    He is a rock star music label.

    15:03.201 –> 15:29.582
    and then he he takes that rock star every you know hanging out with the rolling stones blah blah blah he takes that rock star concept and applies it to airlines he got a rock star airline and then you’ve got rock star money banking then you’ve got rock star what else does he do phones all the different things at the virgin group fitness rock star fitness you know so he takes that magic and there’s a whole ecosystem of products and we’re the same so we have you have a subscription membership and

    15:29.582 –> 15:31.503
    And that’s only going to appeal to some people.

    15:31.543 –> 15:33.504
    Some people love a subscription and will sign up.

    15:33.824 –> 15:35.945
    Some people will never subscribe to things.

    15:36.545 –> 15:38.706
    I find this as a presenter instructor.

    15:39.047 –> 15:44.329
    Loads of you subscribe to stuff, but lots of you won’t subscribe to things, but you’ll buy one-offs.

    15:44.870 –> 15:49.692
    And lots of people even buy one-offs that are in the subscription and pay more.

    15:50.132 –> 15:51.533
    but they don’t want to subscribe.

    15:51.673 –> 15:52.293
    That’s fine.

    15:52.473 –> 15:54.054
    Have options for people.

    15:54.394 –> 15:56.235
    And everything lives in an ecosystem.

    15:56.575 –> 15:58.136
    So you have your subscription membership.

    15:58.176 –> 16:00.797
    You have your one-offs, your one-off masterclasses.

    16:01.197 –> 16:02.237
    Maybe you run events.

    16:02.598 –> 16:03.758
    Maybe you do personal training.

    16:03.898 –> 16:05.759
    I mean, that’s if you’re doing this full time.

    16:06.419 –> 16:07.240
    All of those things.

    16:07.300 –> 16:09.701
    Now, some of those things make more money than others.

    16:10.601 –> 16:16.785
    Some of them are more time consuming than others, but they all fit together in your ecosystem.

    16:17.045 –> 16:17.985
    Yeah.

    16:18.025 –> 16:18.746
    Good morning, everyone.

    16:18.766 –> 16:20.167
    Turning in through supporters dashboard.

    16:20.207 –> 16:20.707
    Looking good.

    16:20.747 –> 16:21.908
    Thanks, Sue Webb.

    16:22.108 –> 16:22.828
    Nice to see you.

    16:23.349 –> 16:25.590
    So I think sometimes, and again,

    16:26.370 –> 16:33.276
    If you take every piece of your business in isolation, then it might not bring you the income you want in.

    16:33.316 –> 16:38.860
    But as a whole and everything fits together, people come to your live classes.

    16:38.900 –> 16:40.381
    They then might do a bit of online.

    16:40.421 –> 16:42.063
    They might do some one on one coaching.

    16:42.103 –> 16:43.944
    They might do something else.

    16:44.284 –> 16:47.507
    They come into your ecosystem and they join you at different things.

    16:47.927 –> 16:49.608
    So that’s another way of looking at it.

    16:49.648 –> 16:51.529
    So you look at your business as holistic.

    16:52.069 –> 16:57.631
    I know many of you do your face to face classes locally and that almost feeds your business.

    16:57.691 –> 16:58.892
    It brings people in.

    16:59.352 –> 17:00.973
    They then become personal training clients.

    17:01.013 –> 17:02.433
    They then go on your retreat.

    17:02.493 –> 17:04.034
    They then do part of your workshop.

    17:04.934 –> 17:05.675
    Fill in the blanks.

    17:05.755 –> 17:08.237
    So it’s lots of different ways to look at it.

    17:08.297 –> 17:15.023
    And doing your offerings at different price points can also be really helpful.

    17:15.163 –> 17:17.125
    And it’s just looking at the whole ecosystem.

    17:17.385 –> 17:18.286
    Does that help as well?

    17:18.306 –> 17:19.446
    What else am I going to say?

    17:19.467 –> 17:20.527
    Yeah, there we go.

    17:21.288 –> 17:22.589
    Usual Friday tips.

    17:23.029 –> 17:25.952
    Make sure that you do your Friday roundup.

    17:26.352 –> 17:51.515
    have you got a little picture of something that you’ve done every day this week do a bit of a montage need to do an online next year yeah workshops I think 2024 I’ve said this yesterday and every day this week I think workshops are going to be huge in 2024 local events workshop events I think if you’ve got an online business do some some meetups do some events if you want to speak on stages you know reach out to all the different um

    17:52.122 –> 17:57.189
    All the different events, not just fitness events, festivals, parenting events, business events.

    17:57.529 –> 17:58.851
    There’s so many things going on.

    17:59.212 –> 18:03.137
    It’s taken this long, really, for events to come back after the pandemic.

    18:03.618 –> 18:05.941
    But now we’re in and we’re booming.

    18:06.223 –> 18:07.523
    I think people want to come together.

    18:07.543 –> 18:08.824
    They want to have an experience.

    18:08.904 –> 18:11.325
    I think women definitely want an experience.

    18:11.905 –> 18:13.645
    I think culture is changing.

    18:14.225 –> 18:18.647
    You know, I think like Friday night experiences long ago, people would all go out to the pub.

    18:18.687 –> 18:19.807
    I think they still do probably.

    18:20.267 –> 18:25.229
    But, you know, especially in January, well-being evening, a speaker, a cacao ceremony.

    18:25.249 –> 18:28.170
    You know, these are all things that people are really interested in attending.

    18:28.450 –> 18:30.130
    I think well-being is going to be huge.

    18:30.530 –> 18:31.811
    Recovery is going to be huge.

    18:32.211 –> 18:33.991
    These are all things that you can tap into.

    18:34.091 –> 18:35.812
    These are things that you know how to do.

    18:36.632 –> 18:37.973
    You can bring people together.

    18:38.053 –> 18:44.138
    It’s just, again, anything that you want to create, you’ve got to have a base of an audience, a foundation.

    18:44.718 –> 18:52.644
    This is why I encourage you to show up regularly on social and bring your A game, because then whatever you launch is.

    18:53.044 –> 19:18.786
    you’ve got an audience who are interested there’ll be people who are watching you i say this every day don’t i the people who are watching you you have no idea who they are and they’re watching you and they’re seeing what you’re doing and they’re ready to jump in they might not be ready for a subscription they might not be ready to sign up for six weeks of pilates but they would love to come to a well-being and breath work event that you run in a night with a local business this just it blows my mind again it’s every day wake up design a life day

    19:19.867 –> 19:20.548
    And why not?

    19:20.768 –> 19:21.609
    You know, why not?

    19:21.689 –> 19:23.050
    We were in a great industry.

    19:23.831 –> 19:26.514
    My only downside with this industry is the pay’s not great.

    19:26.534 –> 19:27.314
    You’ve got to graft.

    19:27.895 –> 19:34.421
    But I think if you can take your skill set and point it in different directions, that’s when you can start to really…

    19:35.498 –> 19:40.040
    really build up the revenue that you want and you deserve because you will work so hard.

    19:40.681 –> 19:44.483
    So I really hope that this week’s Elevate Your Mindset has helped.

    19:44.503 –> 19:45.683
    I hope it’s been positive.

    19:46.104 –> 19:47.584
    Thank you for all your feedback.

    19:47.624 –> 19:51.506
    And if anyone would do me a little video testimonial, I would be grateful.

    19:51.566 –> 19:54.108
    I’d love to share you all over the socials.

    19:54.468 –> 19:59.312
    So please do appreciate that and take a screenshot, put it on your stories.

    19:59.812 –> 20:05.156
    And I hope that I’ve brought you great value this week and it’s really helped you in your business and your mindset.

    20:05.176 –> 20:06.417
    So thanks, everybody.

    20:06.457 –> 20:08.198
    Thanks for being part of my wonderful groups.

    20:08.679 –> 20:13.362
    Another week ahead, I will be live with you for two more days, Monday and Tuesday.

    20:13.382 –> 20:17.866
    And then I’ve got lots of pre-recorded videos for you because I’m going to take a break.

    20:18.266 –> 20:19.567
    I’m going to have a holiday.

    20:20.147 –> 20:22.290
    And I’m going to San Diego to stay with my brother.

    20:22.330 –> 20:27.076
    And this will be the first time since 2019 that I’ve not gone on a working holiday.

    20:27.137 –> 20:31.883
    So we’re all going, my family, my mom, my dad, obviously Logan, to stay in San Diego.

    20:31.963 –> 20:35.167
    And it’s just too difficult with the time difference and all the rest of it.

    20:35.805 –> 20:37.885
    So, yeah, I’m really looking forward to that.

    20:37.905 –> 20:43.127
    So there’ll be big, beefy briefings Monday and Tuesday and then you’ll have a nice little rest.

    20:44.247 –> 20:45.587
    I know, proper holiday.

    20:45.607 –> 20:50.728
    And my sister-in-law has got everything planned for us and we’re going to have a really nice time in San Diego.

    20:50.768 –> 20:52.209
    So I’m really looking forward to that.

    20:52.589 –> 20:54.589
    And I guess I’m doing 10 days.

    20:54.609 –> 20:56.850
    I can’t believe I’m actually doing it.

    20:58.484 –> 20:58.884
    I know.

    20:59.164 –> 21:00.385
    So I’ll be here Monday, Tuesday.

    21:00.445 –> 21:03.305
    But then because now this is this is another reason.

    21:03.685 –> 21:05.086
    Now we’ve got the dashboards.

    21:05.486 –> 21:07.707
    I can put all kinds of courses on there for you.

    21:08.087 –> 21:10.687
    And also I can stream, which I’m going to do.

    21:10.707 –> 21:14.909
    I can stream a mini little five minute tip every morning at half seven.

    21:15.089 –> 21:19.930
    So you’ll still get it and it’ll all be here streamed and you can still have.

    21:20.410 –> 21:22.051
    you know, positivity every morning.

    21:22.151 –> 21:24.772
    And yet I can be on the other side of the world, which is what we want.

    21:25.933 –> 21:26.493
    I know.

    21:26.513 –> 21:28.154
    Anyway, I’ll be here next week.

    21:28.174 –> 21:30.695
    I’ll be here Monday and Tuesday.

    21:30.715 –> 21:31.735
    I don’t fly till Wednesday.

    21:32.376 –> 21:33.016
    Anyway, gang.

    21:33.716 –> 21:35.657
    Yeah, really, really looking forward to that.

    21:35.717 –> 21:37.238
    So have a lovely day, everybody.

    21:37.278 –> 21:38.419
    Have a fantastic weekend.

    21:38.479 –> 21:41.120
    I’ll be working most of the weekend as well this weekend to get everything

    21:41.414 –> 21:42.256
    That’s the thing, though, isn’t it?

    21:42.276 –> 21:44.943
    When you go away, you have to do so much graft before.

    21:44.963 –> 21:46.366
    But anyway, all good.

    21:46.427 –> 21:47.048
    Kelly’s back.

    21:47.329 –> 21:47.930
    Lauren’s back.

    21:48.031 –> 21:48.512
    We’re all good.

    21:48.813 –> 21:49.354
    Thanks, everyone.

    21:49.394 –> 21:50.216
    Have a lovely weekend.

    21:50.236 –> 21:50.677
    Lots of love.

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