How to Build An Online Fitness Programme and Launch It 

🎯 Webinar Purpose: Building an Online Fitness Business

• Target Audience: Fitness professionals looking to launch or scale their digital offerings.

• Focus: Understanding active vs. passive income, digital product creation, audience building, and tech setup.

🔄 Active vs. Passive Income in Fitness

1. Active Income:
   • Live teaching (Zoom, in-person, livestreams).

   • Real-time delivery but can be recorded and reused.

2. Passive Income:
   • Pre-recorded video courses or workshops.

   • Programs like “7-Day Shoulder Fix” or “Posture Reset.”

   • Once recorded, they can be sold repeatedly.

3. Active-to-Passive Strategy:
   • Host a live event ➝ Record it ➝ Sell as a product.

   • Combines energy of live teaching with passive sales.

🧠 Research & Niche Discovery

• Step 1: Identify your skills and your audience avatar:
  • Age (e.g., women over 60).

  • Goal (e.g., injury recovery, menopause support, weight loss).

  • Experience level (beginner/intermediate).

• Step 2: Validate ideas via social media polls, comments, or small test groups.

• Example: “Menopit + Fitness Pilates” hybrid was built from social demand.

🛠️ Creating & Selling Online Programs

• Build mini courses (5–7 videos) on niche topics:
  • Core strength, dumbbells, bone health, etc.

• Deliver content via:
  • Private Facebook groups.

  • WhatsApp groups.

  • Your own website.

• Price examples:
  • £20 for 7 days.

  • £27 for 14 days.

  • Make it simple and accessible.

💼 Marketing & Community Strategy

• Use social media to build waitlists and warm audiences.

• Offer short, engaging programs (15–20 min/day).

• Avoid long videos — time efficiency is key.

💻 Website & Tech Breakdown

• You don’t need a fancy site to start — Facebook groups are fine for early stages.

• Later, set up:
  • Membership sites (e.g., WordPress + MemberPress).

  • Stripe or PayPal for sales.

  • On-demand libraries using Vimeo (preferred over YouTube for control).

📦 Ecosystem Example: “Strong Over 60” Brand

• Main Membership: £20/month ➝ 3 classes/week.

• Add-on Products:
  • 7-day Dumbbell, Kettlebell, Core programs.

  • Educational talks (nutrition, bone density).

  • In-person retreats/events.

• Double Dip Strategy:
  • Use live sessions ➝ repurpose into sellable digital products.

🎥 Recording & Delivery Tips

• Gear Recommendations:
  • Wireless mics (e.g., Sound Dynamics, Rode).

  • Tripod + phone or iMac.

  • Basic lighting (natural light or softbox).

• Recording Formats:
  • Zoom (compressed, easier).

  • Phone (higher quality, larger files).

  • Landscape filming recommended.

Key Reminders:

• You only need to record content once, then resell forever.

• Use Facebook for community, but store content on your site.

• Pre-recording is perfect for future flexibility (e.g. vacation, maternity).