How To Plan a Full Year of Online Programmes

How To Plan a Full Year of Online Programmes Workbook & 12-Month Launch Calendar Template

Section 1: Vision & Goals

1.1 Define Your Niche:

• Who are you helping?
• What problem are you solving?
• What makes your approach unique?

1.2 Income Goals:

• Monthly income target:
• Annual income target:

1.3 Your Hybrid Model:

• Seasonal Online offers:
• Community  classes:
• Events/Retreats/Experiences

Section 2: Offer Planning Matrix

Month	Title	Format (Live, Hybrid, Automated)	Duration	Price	Notes
January
February
March
April
May
June
July
August
September
October
November
December

Section 3: Monthly Offer Deep Dive (Repeat for each month)

Month:

• Offer Name:
• Offer Description:
• Launch Date:
• Start Date:
• Delivery Format:
• Marketing Plan:
  • Email topics:
  • Social media content:
  • Reels/Video ideas:
• Tools/Tech Needed:
• KPIs to Measure:

Section 4: Marketing Content Prompt Bank

Seasonal Ideas:

• New Year Reset Reboot
• Spring Shape-Up
• Summer Abs/Wellness Challenge
• Autumn Back To school Reset
• Winter Fitmas

Prompt Examples:

• “What to expect from [Programme Name]…”
• “3 reasons why [Seasonal Goal] is easier with guidance”
• “Behind the scenes of how I plan my online programmes”
• “This client joined in [month] – here’s what happened!”

Section 5: Tools & Tech Tracker

Tool/Platform	Purpose	Free/Paid	Notes
Canva	Graphics & Docs	Free	Use for slides & workbooks
Mailerlite	Email Marketing & Sequences	Free
Zoom	Live sessions & workshops	Free
Calendly/YouCanBookMe	Booking system	Free
Stripe/PayPal	Payments	Free

Section 6: Repeatable Launch Checklist

• Create te waiting list
• Create the hype and buzz
• Launch with an early bird Offer

 

NOTES FROM THE WORKSHOP

Key Takeaways

1. Leverage AI to Save Time
AI is now everywhere—use it to automate admin, streamline marketing, and free up time for coaching and connecting with your clients. This isn’t just hype; it’s changing how every industry runs, including fitness.

2. Plan Your Year with Seasonal Online Programs
Instead of scrambling last minute, map out the year with proven program themes:

• Summer abs challenges

• “Back to school” or “Little black dress” (for holidays)

• Programs that follow seasonal trends always sell
  Batch-create your digital content and assets ahead of time, so you’re never behind.

3. The Hybrid Business Model (2025 & Beyond)
Build your business around three income streams:

• Community classes (in-person, local connection and content)

• Online programs (seasonal, short-term challenges, e.g., 7/14/21 days, often run in Facebook or WhatsApp groups)

• Special events/workshops (masterclasses, collaborations, unique experiences)
  These streams feed into each other—use busy classes to drive sign-ups for online programs, and vice versa.

4. Online Program Structure for Maximum Engagement

• Seasonal, time-limited challenges (7–28 days) work best: people want a clear start and end, and to see results fast.

• Higher price points for short, intensive programs often work better than low monthly subscriptions (more value, less burnout).

• Don’t worry about having an app—most people use Facebook or WhatsApp groups for community and accountability.

5. Content & Social Media Tips

• Create one “hero” piece of content and cross-post everywhere: Facebook, Instagram, TikTok, YouTube, LinkedIn.

• Don’t overthink your audience avatar—universal themes (like abs/core) always attract.

• Focus your marketing on outcomes and transformation (“What will I look/feel like after this program?”).

6. Practical Delivery & Tech

• Keep tech simple at first: a phone, basic music, and free/affordable editing apps (Edits, CapCut, InShot).

• Build a sticky community with group chats and accountability posts—this is what people pay for, not just workouts.

• Always save and repurpose your content library for future programs.

7. Pricing & Marketing

• Start new programs at lower prices to get people in, then increase for future rounds.

• Always market the result and not just the process—people pay for transformation, accountability, and personal connection.

Example Action Plan

• Launch a 21-day Summer Abs Challenge (15-minute daily workouts + health tips) in a Facebook group

• Cross-promote on all social channels

• Use AI to automate emails, content scheduling, and admin

• Build community through live sessions, daily check-ins, and group chat

The bottom line: Build a flexible, hybrid fitness business. Use AI to work smarter, not harder. Focus on seasonal, short-term programs for higher engagement and income. Build your unique community, and let tech handle the rest.