Monday 18th December Business Briefing

WEBVTT

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We are live, let me put some emojis.

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There we go, we’re on.

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And check it out over here.

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And there.

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Good morning, everybody.

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Welcome to the morning business briefing.

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And let me just see if I can find you.

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Oh, let me go.

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There we go.

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To the front.

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Good morning.

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We’re live now.

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There we are.

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Business briefing.

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Let’s do everyone.

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Oh, this is such a good track.

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remember there we go hey good morning just back from a lovely weekend in Ireland ah did you have a lovely time how was it there we are good Claire ah did you have a lovely time with the grandkids Claire are you over there for Christmas or is everyone coming to you morning Adele morning Alex Alex you’re here you’re in the new group

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Ah, that makes me happy.

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Good morning, Michelle.

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I, ah, look at that little piece of paper.

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What’s going on there?

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Tough to bit.

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Never mind.

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So, good day so far.

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I know it’s early.

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Good morning.

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Everyone’s jumping in.

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Let me know in the comments what you’re teaching today.

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Interested.

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Are you on the Christmas countdown?

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And what have you got planned?

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Are you teaching?

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Are you packing up?

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Are you doing?

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What are you doing?

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Tell me.

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And if you’re on the Supporters Choreography To Go website, click through to the little YouTube clicker and then you’ll be able to comment.

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There is a way that you’ll be able to, we’ll be able to comment actually on the site, but I’m going to do that when everybody, when I get back from holiday.

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I don’t want to give you too many things to change.

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Good morning, Sue.

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How are you?

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What are you doing?

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How’s things?

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Slowing out to Spain for 10 days.

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Wow, Claire.

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So you’re having Christmas in Spain.

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Good morning, Kerry.

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Good morning.

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Four personal training sessions.

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Good morning, Laura.

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Are you better?

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Good morning, everybody.

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It’s so good to see you.

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Very much looking forward to a good week.

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Are you on the Christmas countdown?

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I’m really interested to see if you are teaching.

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over the next few days are you cancelling have you closed are you just letting everybody have access to your online stuff have you created an online timetable that’s a good question let me know get in there i’m glad you are i’m always interested to see what people do or are you sort of just taking a few days and then you are bombing on you are on it with your goals have you sit down sat down yet and decided on your goals for your business

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for 2024?

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Do you know what you really want to work on and double down on?

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And what do you want to let go?

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We’ve always got to let go a few things to make room for other things.

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We did a whole week last week on elevating your thinking and trying to think a bit bigger and

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We get very closed in with our thinking and we get so wrapped up in what we’re doing that’s right in front of us here.

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I really hope that these briefings help you see a bigger picture so that whatever your big vision is, if you want to create a bigger impact and earn more money, what does that look like to you?

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How do you scale it?

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I class classes this Thursday, finish on Thursday.

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I’ll be teaching poolside in Spain over Christmas, sending the sunshine over, you must.

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PT sessions today and tomorrow, admin prep and planning for the rest of the week, then holiday until the new year.

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That’s good.

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What else is everybody doing?

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Helen, last class this week, finish Thursday.

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Are you doing anything online?

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Are you online people, so like Claire, are you planning to just let your members unleash and have access to everything?

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Or have you put together a timetable?

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That’s interesting to know.

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Good morning, Nicola.

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Good morning, good morning.

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Good morning, Sarah.

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Good morning, everyone.

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Lovely to see everybody this morning.

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Do, if you didn’t catch last week’s briefings on sort of elevating your thinking around your business, please do.

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I put loads of energy into all of those.

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And just, again, try to look at different steps of how you can move ahead with your business.

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Good morning, Sam, which is what we want to do.

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So lots of people asked last week about corporate.

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And I think this was a good opportunity.

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So every day this week, I’m going to take just one topic and I’m going to do a quick brainstorm to just fire you up.

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If you’re feeling a bit frazzled because it’s nearly Christmas, this will just fire you up a little bit and maybe think, do you need to do some due diligence in your business and maybe do a bit of a plan?

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So you know I’m here every day giving you ideas.

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When you listen to these ideas or you see what other people are doing, number one is to just have a complete brainstorm like an idea fest and just write everything down about the brainstorm.

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And this is important because actually,

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In the WhatsApp group last night, I don’t know who it was.

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Was it Christine?

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Christine said, have you ever started a project and thought, oh my God, there’s so much work.

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Why am I doing this?

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And this is why it’s really important with all these ideas is to do your due diligence.

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So if you’ve got some goals of what you want to do with your business, streamline it, automate it, give up a few face-to-face classes, do a bit more of here.

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Maybe you want to run a retreat.

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You want to do more personal training.

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I mean, fill in the blanks.

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There’s so many things to do.

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It’s important that you take at least half an hour, pen to paper, and just write down absolutely everything you can about that idea.

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And then exhaust yourself with it because then you will save so much time and energy.

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Because if you start on a journey like creating a membership or doing a subscription or doing a 12-week nutrition program…

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There’s a hell of a lot of work that’s attached to all those things.

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So you’ve got to know that you’re going to get up every day and work on that.

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So take time to do the due diligence.

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That’s the key thing first.

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And just keep writing down what it is, how it’s going to look, the steps.

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Because it will just, it will save you so much time and energy.

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I see this all the time with lots of people who, you know, they’re doing really well with Menofit.

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I’m gonna buy Menofit and I’m gonna do Menofit.

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And then they realize, you know, there’s a lot of work around that.

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You’ve got to do a lot of social media.

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You’ve got to plan it.

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You’ve got to do a launch.

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You’ve got a new event.

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All of the things.

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So it’s always a good, is this aligning with where you want to take your business ultimately?

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Now Sue says she wants to streamline her business.

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This is really interesting.

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Focusing on Pilates and dropping everything else.

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Pilates is my happy place.

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And also, there’s only so many hours in the day.

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If Pilates is the one class that’s bringing you the customers in, that’s easier to market because people want it, remember where we think the market’s going, I definitely think the market’s going more into well-being, wellness, breathwork, recovery, rest, Pilates, yoga, mindfulness.

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I think all of those things are going to be huge, huger.

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We’re already there, but I think we’re going to see a lot more people come across there.

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I also think there’s going to be a lot more around corrective exercise.

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And again, whether that’s linked with Pilates, just because the NHS can’t cope with all people coming and having operations and there’s not enough physios and all the things.

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So I think this is where we can really step in.

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And if that’s your thing, what does that look like?

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Does it look like specialist Pilates?

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And then it’s like filling in the blank.

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What do you need?

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Do you need accountability?

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Do you need a coach?

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Do you need a qualification?

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Do you need a course?

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What do you need to then get you there?

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And I think we’ve all been in this business for such a long time now.

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You know.

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where you know what you really brings you joy and what really drains you and then focus on that one thing focus on those things and do them really well loving my lifeline group now open for them but doing nothing until the new year taking a break good lots more things coming with lifeline as well morning where i was morning morning morning good morning sarah jane how are you

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Lovely, lovely.

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So it’s always a good time.

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Do the due diligence first.

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So if you’re interested in corporate, and I think there’s a lot that we can do here.

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I spoke about this last week, and that is about elevating your thinking around this and around corporate, especially in January.

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Lots of corporates, and this is small business, this is big business, they have well-being months in January.

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So why would it not be you to go in and do a Pilates session, or go and do a talk, or do a

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Whatever your thing is, it’s just getting your foot in the door.

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And once you’ve got your foot in the door, the same as with everything in fitness, once you’ve done one corporate, you know, you get some PR and you do a press release and you post it on LinkedIn and you get feedback from the human resources manager, then other doors open.

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You know, there is, again, opportunities, but you’ve got to push yourself forward and you’ve got to let people know that this is of interest to you, that you’re open.

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to doing corporate well-being or corporate pilates or corporate whatever it is so number one is and i talked about this last week a lot i do think to practice your speaking going live on social media and doing a talk a tip um a little nugget of information so people can hear you speak and see you speak

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It’s great doing reels.

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Don’t get me wrong.

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Things like reels, they’re great.

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They get engagement.

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But, you know, if you’re never speaking on the reels, if they are, you know, just you doing them, like me this morning, I’ve just filmed and done a mobility exercise, great.

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But people who are interested in your well-being service, your corporate service, they need to see a bit of everything that you offer.

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So make sure that you’re putting out on your socials not just an exercise for the shoulders, but also a tip, advice,

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something that brings value, that shows people you know your onions.

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So it needs to be a bit of a mix.

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So you start to position yourself a little bit on social media, you know, as somebody that a business would want to get.

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They would want you to get in front of their employees because you’re motivating, you’re inspirational, you’ve got great information, you can

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Capture the crowd, as it were.

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Then make a list of your offerings.

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So what could you offer?

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And this is where, again, doing your due diligence is really key.

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Say you’ve got 10, 20, 30 big employers in your area.

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Maybe you have, maybe you haven’t.

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So go onto LinkedIn and do the due diligence about that.

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go and look at the human resources, go and look at the company website.

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Do they do any wellbeing?

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Have they got a wellbeing officer?

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Have they got a menopause specialist?

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You know, we are seeing more and more now businesses are having a menopause wellbeing expert.

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There really are more and more policies coming through of how important this is for employees.

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So do some research on the businesses that you might be interested in.

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And then make a list of the offerings.

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So if you are thinking, good morning, good morning, Mel, think of the workshops or the classes that you could offer.

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So it could be, you know, Fitness Pilates for Beginners.

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In January, you know, you definitely won’t be teaching anything that’s hardcore.

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These are probably, if you’re teaching a Pilates class to employees, there’s going to be lots of beginners, lots of people with…

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maybe injuries, back pain, illnesses, medical conditions, all of those things.

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They just want something really doable for the general population.

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So what does that look like?

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So that might be it.

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Your title might be Fitness Pilates for All or Fitness Pilates for Beginners or Fitness Pilates and Mobility.

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It might be that you want to offer a mobility session, you know, a

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Think about the different types of classes that you offer and then how can you tailor it.

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And it will need a title, just like if you were booking on to do, morning Zara, if you were booking on to do a convention.

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Let’s say you’re going to Blackpool and you look at the Blackpool brochure.

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And the Blackpool brochure will have all the presenters, their names, their bios, and then it will have details of their talks and workshops, and you’ll pick them.

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You’ve got to sell yourself to that organization to say, hi, Mrs. Human Resources Manager.

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I’m Rachel.

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I’m a fitness professional, educator, speaker.

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and I’m interested in coming and doing some corporate well-being.

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These are some sessions I thought might be applicable for your organization.

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And then you might put, you know, fitness parties for all, back fitness parties, back care, mobility, whatever.

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And you would have a title and a description of what that class can be.

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Because then you’re selling yourself and you’re selling your sessions to that person.

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That person, yeah, that’s just what we want.

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We

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But definitely, you know, fitness pilates for stiff bodies, whatever.

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Fill in the blanks.

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Come up with some nice titles for your sessions.

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And then with your offerings, if you sent this to an HR person, you want to have a nice headshot, again, a professional headshot,

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and a biography of who you are.

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So it would be Zara Groves has been in the fitness industry for 35 years.

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She is qualified in blah, blah, blah, blah, blah.

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She specializes in blah, blah, blah, blah, blah.

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She has 35 years experience, da, da, da, da.

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You want a nice bio, again, just a bio at a glance so people can see that and they can think, oh, so it might be, you know, Rachel Harrison is a menopause specialist.

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She runs dedicated menopause sessions for women in the Southwest and then some information.

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Something, again, that’s going to make you stand out.

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And it only needs to be a paragraph.

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So you need headshot, name, bio, and then your sessions.

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What can you offer that organization?

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And when you’ve done your due diligence over different organizations, you’ll maybe tailor the sessions that you offer them.

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It might be slightly different when you’ve done a bit of research.

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Third thing to do is your LinkedIn.

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LinkedIn is absolutely red hot at the moment.

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The reach is phenomenal.

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In my opinion, if you’ve got the time.

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Forget TikTok.

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Push yourself out on LinkedIn and put some good content out on LinkedIn because there’s good eyeballs on there and there’s lots of ways that you can network.

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Back in the day for corporate, it was really difficult to get your information in front of the right person.

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Not anymore with LinkedIn.

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You can send a little deck, you can make a nice Canva PDF with who you are, what you do, what you offer, and you can send that link to a

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thousand HR managers in the UK and then it’s a numbers game you send a thousand out you get a hundred people go yeah that’s me and they come back so look at your LinkedIn profile again is it professional has it got good headshot is it updated and just spend a bit of time using LinkedIn networking with people in LinkedIn and you’ll be surprised how good and easy the b2b reach is over on LinkedIn

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So get endorsed.

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You will have a network of people and reach out to them.

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Get connections.

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Follow me.

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I’ll follow you.

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Everybody in the fitness industry, follow.

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Anybody that’s doing corporate fitness or corporate well-being or corporate pilates or corporate menopause, put those search terms into LinkedIn and then go and follow and connect with all those people and have a look what they’re doing.

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Get inspiration.

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Do your due diligence is key.

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Then again, touch this at the beginning.

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It’s project planning.

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Before you then go down that road of corporate, do all of the work.

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Do all of this research and make sure that your ladder is leaning up the right house.

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You don’t want to be doing this half-assed.

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If you are going for it, then do the due diligence and go for it.

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If you do this research and then you think, ah, I don’t know, not really for me, great.

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You’ve done the research.

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You don’t need to take any more time of it.

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You can go elsewhere.

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But the project planning bit is the important bit in all of this.

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And then repurpose.

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If you do a nice little information about corporate, maybe you do a video.

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Hi, I’m Rachel.

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I’m a fitness presenter, educator, and tutor.

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I specialize in blah, blah, blah.

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You do a little introduction, put that video on LinkedIn.

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But not only LinkedIn.

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repurpose it across so you would put it on your Facebook and also your Instagram.

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And if you’re sending your newsletter out this week, there will be people in your newsletter that work in corporate, that work in local businesses.

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Make sure you put that into your regular context so they know because there’ll be people that work in solicitors and NHS and local hospitals and who are in your immediate circle.

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Morning, Kare.

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They’re in your circle.

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And they are probably, they’re the people that are gonna hire you first, but they don’t know that you do corporate until you tell them.

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So send a newsletter today with your tech Christmas timetable and then maybe just send a PS that said, I’m looking to do more corporate work in 2024.

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If you work for a small or medium organization and you would be interested in me coming in doing blah, blah, blah, blah, send me a message and I’ll send you my pitch deck or my portfolio.

17:46.596 –> 18:07.688
and and then get that into the right people the other thing to think about this is i call that your circle so there’ll be people in your immediate circle you know if you teach if you’ve been teaching a long time in your area maybe you’ve taught in leisure centers you’ll have reached hundreds if not thousands of people over the years and all of those people will have moved on some will be in employment

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There’ll be a lot of connections there.

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So leverage those connections by telling people what you’re doing.

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You’re not just a clubber-sized teacher or a Zumba teacher or a Pilates teacher.

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You know, you’re moving now into corporate.

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You’ve got to tell people.

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So they’re your immediate circle.

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Then the last thing, again, I’ve said this so many times as well, on your website, all of you need to have a trust pilot or a Google reviewer.

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And get as many Trustpilot reviews and Google reviews as you can because, again, these really add weight to who you are, what you offer, your credibility, and your professionalism.

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Back in the day, I would have said get reviews on Facebook, but I think the Facebook review system is a bit shitty.

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Definitely, if you can get more Trustpilot reviews, then get them and put them on your website.

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And also have a page on your website that’s for corporate.

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So you might have corporate fitness, corporate well-being, there’s your talks, there’s your bio, boom, you’ve got everything to go.

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And go for it.

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know as we’ve said lovely cat cat if you’re on congratulations cat spoke at rolls royce i think thursday 200 people keynote on habits well-being into 2024 because as i said last week she decided that’s where i want to go i want to spend my time and energy building my corporate profile and a year later she’s got those great speaking gigs and the only way is up for her in 2024 and corporate

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So it’s very exciting times.

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And I think all of you have got amazing skills, personalities, knowledge, qualifications.

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You can do this.

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It’s just slightly repositioning yourself and not being afraid to reach out.

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Yeah, it’s amazing, isn’t it?

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Don’t be afraid of a no.

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Don’t be afraid

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You know, there’ll be 99 no’s and one will be the big ticket one, honestly.

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But you’ve just got to keep going.

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Don’t take it personally if people don’t get back to you.

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Because often people, your emails will sit in somebody’s desk and then they’ll, oh gosh, that girl, I remember Zara.

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She does corporate.

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We’re looking for a Pilates teacher.

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Great, I’ll call her up.

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And that might be in July.

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Yeah.

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This is about connections.

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So there you go, guys.

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I did that in 20 minutes.

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Did you enjoy it?

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Hope you did.

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Every day this week, I’m just doing a 20-minute little one subject that hopefully will inspire you, ignite you.

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Now you can have an idea shower and you can decide whether or not this is for you or if you want to take that idea forward.

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And let me know if you did like it.

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Take a screenshot, pop it on your stories.

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I appreciate it.

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I’ll be back at 1230 and I’m doing January.

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So how to sell out your January.

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So if you want to join me for that, it’s a 45 minute presentation.

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It’s looking at online face to face and PT and group.

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And it’s how you can maximize your January.

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And there you go.

20:57.682 –> 20:58.482
Thanks, Angela.

20:59.023 –> 20:59.783
Thank you, Sue.

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Fabulous, fabulous, fabulous.

21:01.625 –> 21:01.925
Great.

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All right, guys, thanks for tuning in this morning and I will see you later.